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Salary Want to do the greatest work of your life? With 24 million customers in 7 countries, make your mark at Europe’s leading media and entertainment brand. A work environment where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work.
As part of our journey to becoming Europe’s most effective advertiser we are growing our Media Strategy & Effectiveness department. We are forging a new media test and learn team to sit within the department, that will produce best practice strategic guidelines for media and creative, based on the insight generated from a expansive range of advanced measurement tools and methodologies, including a new A/B testing capability. The new media testing team will design, deploy and evaluate marketing tests, integrating results with econometrics and scale learnings via a ‘Golden Rules’ framework.
What you’ll do:
- Support the Measurement Lead with delivery of Matched Market (A/B) testing and insights for media and creative across ATL and digital channels
- Ensure that media testing at Sky is conducted with statistical rigour, including conducting regression-based Matched Market Analyses and Power Analyses to determine test feasibility, minimum sample size required, campaign budgets and test length
- Key owner of Sky’s Testing Toolkit including the Matched Market Selection Tool, Power Analysis and Results Analyser across test design and measurement; responsible for keeping tools up to date
- Identify test success measures and primary KPIs (across commercial and brand metrics) as well as secondary KPIs (media metrics) and ensure that relevant tools and measurement trackers are in place
- Responsible for collecting input data for tools and test results, including accessing, cleaning, and updating commercial data at a granular postcode level via GCP and monitoring tests in-flight using media metrics collected via external agencies and digital platforms
- Analyse test data and measure statistical confidence, owning the Measurement Lead on the translation of successful results into actionable insights (“Golden Rules”) to be scaled across media campaigns
What you’ll bring:
- Data analyst with Analytics / Statistics background
- Strong knowledge of programming languages (Python and SQL in particular); others optional
- Experience in using advanced analytical methodologies, including statistical analysis, knowledge of modelling techniques and building visualisation tools
- Broad understanding of the role that marketing plays within a business, as well as implications and requirements on data analytics; marketing or media agency experience preferred
- Ability to develop strong relationships within the Measurement team, as well as across Media Planning, Marketing, and Finance teams
The rewards
There's one thing people can't stop talking about when it comes to #LifeAtSky: the perks! Here’s a taster:
- Sky Q, for the TV you love all in one place
- The magic of Sky Glass at an exclusive rate
- A generous pension package
- Private healthcare
- Discounted mobile and broadband
- A wide range of Sky VIP rewards and experiences
Inclusion & how you'll work
Recognised by The Times and Stonewall, we take pride in our approach to diversity and inclusion. Investing in society, fighting racial injustice and setting ambitious targets for representation at Sky.
We’ve embraced hybrid working and split our time between unique office spaces and the convenience of working from home. You’ll find out more about what hybrid working looks like for your role later on in the recruitment process.
Your office space
You will be expected in the office 2-3 days a week (Monday, Tuesday, and Thursday (Optional)).
Osterley
Our Osterley Campus is a 10-minute walk from Syon Lane train station. Or you can hop on one of our free shuttle buses that run to and from Osterley, Gunnersbury, Ealing Broadway and South Ealing tube stations. There are also plenty of bike shelters and showers.
On campus, you’ll find 13 subsidised restaurants, cafes, and a Waitrose. You can keep in shape at our subsidised gym, catch the latest shows and movies at our cinema, get your car washed, and even get pampered at our beauty salon.
We'd love to hear from you
Inventive, forward-thinking minds come together to work in Tech, Product and Data at Sky. It’s a place where you can explore what if, how far, and what next.
But better doesn’t stop at what we do, it’s how we do it, too. We embrace each other’s differences. We support our community and contribute to a sustainable future for our business and the planet.
If you believe in better, we’ll back you all the way.
Just so you know: if your application is successful, we’ll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.
