Senior Marketing Executive

The Audio Visual Marketing Manager is the focal point of all marketing activities for a wholly owned subsidiary and specialist AV distributor. The role involves proactively managing the implementation of strategic and tactical marketing programs for the portfolio of vendors. The role encompasses interfacing with vendor partners to generate incremental marketing funds from Co-op and MDF, liaising with Vendor Marketing Managers, Distribution Account Managers and Product Managers

Key Responsibilities

• Own all marketing activity on behalf of the Client
• Own the marketing relationship with all key vendors ensuring all plans are built and executed in alignment with vendor and Client objectives.
• Liaise with the other marketing team members to co-ordinate work so plans integrate seamlessly.
• Design marketing assets where possible or coordinate with design contractors and agencies. This will include image sourcing & copywriting.
• Support the sales and marketing team on all relevant events such as trade shows, partner events, and networking events.
• Attend sales and marketing meetings to fully understand the strategy and run the interlock meetings between the AV team and Marketing.
• Manage the social media channels to ensure network interaction and audience growth
• Tracking & reporting of ROI per activity/campaign and recommending changes to the campaigns and marketing mix where required.
• Work on building and executing brand strategies, messaging and communications. Ensure social and web are fully utilised to promote and drive the brand requirements.
• Manage agreed vendor budgets and ensure that all plans are fully executed and invoiced accurately and completely, liaising with Finance as required.

Key Competencies

• Experience in IT related industry, Distribution, Reseller, Vendor, Channel Experience
• Degree in Marketing or relevant qualification (i.e. CIM) highly preferred.
• Knowledge of AV vendors and products preferred.
• Experience in the AV and Technology areas would be an advantage.
• Knowledge and experience of CRM & Marketing tools would be an advantage such as Canva, Adobe Creative Suite, HubSpot.
• Ability to handle multiple projects simultaneously in a fast-paced environment.
• Ability to create well written content with appropriate inputs from stakeholders.
• Evidence of successful engagement with sales teams to build and agree on go-to-market strategies.
• Proven success executing multiple, simultaneous marketing campaigns that deliver measurable ROI.
• Evidence of utilising the full marketing mix (online/offline principles plus events).
• Experience of planning and delivering creative, demand generation campaigns.
• Confident & engaging personality to work with sales & marketing teams

Due to the large volume of applications we receive for each position we will only be able to respond to applications received with the relevant skills. Should you not hear from us within a week, unfortunately on this occasion your application has been unsuccessful.

March Recruitment is an equal opportunities employer and complies with all relevant UK legislation. Please note that by applying for this vacancy you accept March Recruitment’s Privacy Policy and GDPR Policy which can be found on our website and therefore give us consent to contact you.

Consultant: Donna Jackson