Senior Marketing Executive

Embark on a fascinating journey with FANUC, the world's leading provider of factory automation! Imagine being at the forefront of revolutionising industries, from the creation of your smartphone to the assembly of the car you drive, with FANUC at the helm.

FANUC UK Limited objectives

• £100M turnover annually

• 1,000 units annually

• Grow to 50% market share

The Senior Marketing Specialist will play a critical role in developing and executing comprehensive marketing strategies that drive brand awareness, generate leads, and support sales efforts. This individual will have a proven track record in both events and digital marketing, with more than 5 years of progressive experience in the field.

Your core tasks will include:

Strategic Planning and Execution:

• Develop and implement integrated marketing campaigns to promote our automation products and services.
• Collaborate with the marketing team to create annual marketing plans that align with business objectives.
• Monitor and analyse market trends, competitor activities, and customer behavior to inform strategic decisions.

Digital Marketing:

• Manage and optimise digital marketing channels, including SEO, SEM, email marketing, social media, and content marketing.
• Develop and oversee website content, ensuring it is optimised for search engines and user experience.
• Utilise analytics tools to track and report on the performance of digital marketing campaigns, making data-driven adjustments as needed.

Event Management:

• Plan, coordinate, and execute company events, including trade shows, webinars, conferences, and product launches.
• Work with cross-functional teams to ensure events are aligned with marketing strategies and business goals.
• Manage event budgets, negotiate contracts, and coordinate logistics to ensure successful event execution.

Content Creation and Management:

• Develop compelling content for various marketing channels, including blogs, whitepapers, case studies, and press releases.
• Ensure consistent brand messaging and tone across all marketing materials and platforms.
• Collaborate with internal teams and external vendors to produce high-quality marketing collateral.

Lead Generation and Nurturing:

• Implement lead generation strategies to attract and convert prospects into qualified leads.
• Develop and manage email marketing campaigns to nurture leads and drive customer engagement.
• Work closely with the sales team to ensure effective lead handoff and follow-up.

Analytics and Reporting:

• Track, measure, and analyse the performance of marketing campaigns and initiatives.
• Provide regular reports and insights to senior management, highlighting key metrics and ROI.
• Continuously optimise marketing efforts based on data and feedback.

Education

• Bachelor’s degree in Marketing, Business, Communications, or a related field or equivalent.

At FANUC Corporation, we recognise the importance of our employees and strive to provide a comprehensive benefits package which includes:

• Company Car
• Profit Share Scheme
• Life Assurance
• Critical Illness Insurance
• Group Income Protection
• Medical, Dental, and Travel Insurance
• Perkbox
• 25 days Annual Leave + your Birthday Day off

... and more!

If you are passionate about robotics and automation, and you have the technical expertise to support our customers, we invite you to apply for this exciting opportunity.

* Candidates must possess a right-to-work document in the UK and should be located within a 45-minute travel time from the office, as this position requires on-site presence. The role is based in Coventry, and some travel within the UK and Europe is occasionally required.