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Form of work
SalaryWe are looking for a highly organised and logically-minded individual, who is a self starter and seeks an exciting marketing position within a fast-growing SaaS company to work in our London HQ office near Elephant & Castle in Central London.
The role best suits those who have a hands-on approach, can think outside of the box and are keen to learn.
- Drive RoI positive marketing campaigns and apply a data driven approach
- Lead our messaging & positioning, content development, and customer story development efforts for the BlueOptima product landscape
- Create the go-to-market plan, working closely with Product Development, Design, Marketing, PR and Business Intelligence to build effective launch strategies, including: setting target audience and objectives, developing compelling creative assets, and launch strategies to drive demand, adoption and success of launch
- Responsible for preparing customer proof points (stories, web stories, use cases, references, videos)
- Identify product education initiatives and opportunities to ensure that our customers are always supported and fully understand the value of our propositions
- Develop a pipeline of testing initiatives to improve effectiveness of campaigns and building understanding on how to target new audiences and acquire customers through product marketing
- Contribute learnings and ideation to help build and evolve our wider brand strategies and initiatives
