AddressWe are PepsiCo
PepsiCo is proud to be one of the world’s leading food and beverage companies. Every day, we are dedicated to bringing our mission to create more smiles with every sip and every bite to life. Our products are enjoyed more than one billion times a day in more than 200 countries and territories around the world. Our portfolio — including Lay’s, Doritos, Gatorade, Pepsi and Quaker — consists of many iconic brands that generate more than US $1 billion each in estimated annual retail sales, helping to deliver more than US $70 billion in net revenue in 2020.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive. Through PepsiCo Positive, we are charting a new course to drive positive action for the planet and people. PepsiCo Positive is an end-to-end strategic business transformation with sustainability at the centre of how we will create growth and value by operating within planetary boundaries and inspiring positive change.
In South Africa (SA), you will find our products across the region at breakfast, lunch or dinner. At the gym or on the field. In the office or on the go. We refresh, restore and rejuvenate our consumers all day, every day with our key brands including Simba, Lay's, Liqui Fruit and Bokomo range of cereals. PepsiCo SA employs more than 13, 000 people across our three business divisions: Bakeries, Grains, Foods, Fruit, Snacks, Juice & Beverages.
ResponsibilitiesSenior Marketing Manager – Beverages:
The purpose of the role is to focus on the end-to-end mix deployment and lead the growth agenda of beverages across South Africa. This includes, but is not limited, responsibility for local brands top line, equity and market share growth, communication mix development, media buying, budget management and development of a strong team.
The role must deliver against SA’s Mission, Vision and long term objectives while remaining consistent with the local and short term brand strategies.
Brands in this portfolio include, but not limited to Ceres, Liqui Fruit, and Lipton.
- Business Performance - Decision (D) Leads, directs, and controls marketing policies, programs, and activities to meet business objectives for local brand portfolio. Creates effective and efficient brand support and prioritizes brand investments in line with long term strategies and growth objectives. Decision rights are per SA Marketing agreed DICE.
- Strategic Business Planning - Decision (D), Execute (E)
- Leads development of the long term strategic frame work for SA, including portfolio strategy and pricing strategy. Partners with key functions to build and share the best internal and external thinking.
- Supports delivery of Annual Operating Plan (AOP) - Decision (D)
- Leads PSP translation to the effective Annual Operating Plans in category local brands.
- Develops communication strategy for portfolio brands - Decision (D), Execute (E)
- Drives investments efficiency across SA via strategic partnerships, relevant activations and by lifting and adapting proven models.
- People Management - Decision (D), Execute (E)
- Leads, coaches and develops team members to sustainably deliver against long term strategic goals.
- 8 – 10 years experience in brand marketing, preferably within FMCG
- Honours (4 year) Degree in Marketing or Business Management/ Economics with a focus on Marketing, Masters a plus
- Track record of developing and deploying effective communication assets across all media channels.
- Relevant experience in managing agency relationships (creative, digital, media buying)
- Provide assumptions for long term brand growth, planned innovation, promotional guideline
- Proven portfolio management
- Proven leadership skills
- Functional Excellence, recognized by peers and leaders in previous roles
“PepsiCo is an Equal Opportunity Employer in line with the Employment Equity Act"
