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Form of work
SalaryWith Intelligence’s Women’s Summits, formerly Falk Marques Group, has built a reputation for hosting the must-attend events for senior women in private markets across the globe. Regularly attracting audiences up to 1200 investment professionals - actively allocating in the sector, raising funds and doing deals, and relevant industry advisors - these Summits boast a lively and vibrant atmosphere that allows for honest, eye-opening, and straightforward discussions, and unparalleled networking opportunities.
Having rapidly expanded the portfolio over the past 2 years, geo-cloning the flagship Women’s Private Equity Summit to both Europe and Asia, launching a new Canadian, Credit, and Venture Capital Summit in Europe, With Intelligence is now seeking a Senior Marketing Manager to join its Women’s Summits Marketing team.
Reporting to the Head of Marketing – Women’s Summits, this role will be focused on creating, developing, and leading the marketing efforts for the European and Asian portfolio, as well as being able to support the US team on core marketing initiatives. This role will play a vital part in delivering With Intelligence’s growing Women’s Summits portfolio.
Day to day this includes developing marketing plans, creating campaigns across various channels, researching data and pulling accurate data lists, liaising with key industry partners, as well as working across teams and forming relationships with various business stakeholders. This role will be targeted on delivering KPIs around audience numbers, revenue targets, % of allocators in attendance and increasing NPS results.
Key Responsibilities:
- Lead on the marketing strategies and go to market plan for all Summits within the European and Asian events portfolio
- Support the US team with execution and delivery of the US Summits portfolio
- Expertly deliver marketing campaigns to raise brand awareness and drive delegate acquisition
- Work closely with various teams, including our Investor Relations and Delegate Engagement Management teams, to co-ordinate an active engagement plan for our target audience
- Work with other internal brands and platforms to build an audience of engaged contacts
- Support outreach for sponsorship across the portfolio
- Reach out and connect with relevant industry partners who will be vital to supporting the marketing effort
- Create accurate and in-depth data research requests for various audiences relevant to each event
- Report on the progress of the event marketing strategy – providing feedback on successes and failures – ensuring we deliver audience targets.
- Achieve relevant KPIs and targets as set out by the team and be able to pivot campaign to ensure these are hit.
Requirements
- Previous experience of working in a B2B event marketing
- Passionate, self-motivated, and ambitious, willing to participate in the team and be a stakeholder in developing this fast-growing brand
- Demonstrable ability to collaborate with all levels of leadership and across multiple teams
- Excellent verbal and written communication skills
- Attention to detail
- Advance Microsoft office skills
- Experience of working within the investment management space preferred, but not expected
Benefits
- 24 days annual leave rising to 29 days
- Enhanced parental leave
- Medicash (Health Cash Plans)
- Wellness Days
- Flexible Fridays (Opportunity to finish early)
- Birthday day off
- Employee assistance program
- Travel loan scheme
- Charity days
- Breakfast provided
- Social Events throughout the year
- Hybrid Working
We are an Equal Opportunity Employer. Our policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, colour, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable law.
