Senior Marketing Manager

As a Senior Retention Marketing Manager, you’ll be responsible for developing, planning, and delivering retention and multi-media marketing retention activity for British Heart Foundation (BHF) customers. 
You’ll work with other Senior Marketing Managers to deliver transformative, automated, and personalised omni-channel customer experiences to drive growth in support of BHF mission and income goals, whilst ensuring that customers feel central to our work and motivated to continue funding our research in the long-term.  
Working in partnership with our agencies and in-house teams, you’ll develop, execute, and optimise customer journeys and multi-channel marketing communications, to upsell, cross-sell, retain and deepen engagement with existing BHF customer segments, across a portfolio of activity.
Working arrangements
This is a 6-month fixed term contract, with possibility of extension. Start date is as soon as possible.
This is a blended role, where your work will be dual located between your home and our London office.
At BHF we believe in the power of being together, so our colleagues on blended contracts can expect to spend some time in their office, at least one day each week, on average.  The use of our office spaces is driven in part by your role and the activities you need to do. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.
Need more help balancing your work and home life? Talk to us about what flexibility is available at the application or interview stage. 
About you
As our ideal candidate, you’ll have demonstrable end-to-end experience of successfully designing, developing, and managing retention and customer marketing strategies to drive commercial/revenue growth with strong below the line marketing experience, especially in direct mail.
 
Highly analytical, with excellent planning and project management skills, you'll bring extensive marketing capabilities as well as demonstrable experience of gathering and utilising customer data and insight to inform segmentation strategies and customer journey mapping development.
 
With excellent interpersonal skills and a proven track record of success in a fast-moving marketing team, you'll have experience of agency partnership management, cross-departmental working, and delivering on multiple projects concurrently.
We welcome applications from the public, private and charity sectors.
About us
Our people are at the heart of everything we do. By funding research across six decades, we’ve helped keep millions of hearts beating and millions of families together. We’re investing in ground-breaking research that will get us closer than ever to a world free from the fear of heart and circulatory diseases.
We value and respect every individual’s unique contribution, celebrate diversity, and make inclusion part of what we do every day.
Our Equality, Diversity and Inclusion (EDI) Strategy, Igniting Change, along with our internal EDI group, Kaleidoscope, and a growing number of employee network groups (our Affinity Groups), help us create an environment where all our colleagues and volunteers can succeed.
Benefits
To find out more about the benefits available at the BHF please download our benefits document at the bottom of our advert page.
Interview process
Interviews may be held during the advertising period or shortly after the close date. Interviews may be held over MS Teams or in person in our London office.
How to apply
It’s quick and easy to apply for a role at the BHF. Just click on the apply button below. All you’ll need is an up-to-date CV and a supporting statement, outlining your interest in the role and how you meet the role’s criteria. 
As part of our commitment to be an inclusive employer and ensure fairness and consistency in selecting the best candidate for this role, the BHF will use anonymous CV software as part of the application journey.
 
Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert early.
Should you need any adjustments to the recruitment process, at either application or interview, please contact us.