Senior Performance Marketing Analyst

About The Role
Team – Data Science
Working Pattern - Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week. 
Top 3 skills needed for this role:

• Proven track record using data and analytics to drive leads and sales
• In-depth experience and knowledge of advertising platforms  
• Excellent stakeholder management at a senior level

What this role is all about:
As a Senior Performance Marketing Analyst, your input will be crucial in supporting annual, quarterly and in-month marketing investment choices across above-the-line and digital channels. You will seek to find optimisation opportunities across direct-to-consumer and direct-to-business campaigns, working alongside internal Digital Performance, Brand Activation, SEO, CRO and Data Science teams as well as with our Performance Marketing and econometrics agencies.
This role is suited to digital professionals with 5+ years of hands-on experience in marketing analytics, working with web analytics, paid search, social and display data sets. You will be passionate about marketing effectiveness, with a test & learn mindset and play a committed role in helping to achieve leads, sales and ROI targets.
Key Actions

• Work together with our media agency for effective campaign measurement to define, measure, and evaluate paid media KPIs
• Work with marketing and agency teams to integrate analytical insights into prospecting and retargeting strategies and campaign development
• Manage performance reporting with insights & commentary around what our data is telling us about further opportunities, market trends and competitor activity
• Provide structure to the experimentation strategy by contributing data-informed hypotheses, defining success criteria and advising stakeholders on timescales & statistical methodology
• Oversee the inputs and evolution of our media mix models produced by our econometrics agency
• Monitor the conversion performance of key landing pages, pre-sales acquisition journeys and online quote funnels to highlight areas for improvement
• Oversee the applications for first party data and exploration of new data sources that would enhance target audiences and our understanding of the marketing landscape
• Maintain the integrity of digital data, conducting regular reviews as necessary to ensure all data and reports are accurate, robust & reliable

Essential Skills needed to fulfil this role:

• 5+ years of marketing analytics experience in paid media at an agency or brand
• Experienced user of Google Analytics 4
• Excellent SQL skills and data manipulation using Big Query, querying digital marketing data sets
• Hands-on experience of working with Search Ads 360 data
• Comfortable using data visualisation tools to build reporting views – Looker Studio and Power BI
• Commercially astute - highly numerate, analytical and driven by ROI targets
• Evidence of a proactive approach to self-improvement and up to date industry knowledge
• Good relationship skills and able to connect with and communicate effectively at all levels

So, what’s in it for you?

• Bonus Schemes – A bonus that regularly rewards you for your performance
• A pension of up to 12%– We will match your contributions up to 6% of your salary
• Our award-winning Vitality health insurance – With its own set of rewards and benefits
• Life Assurance – Four times annual salary

These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page.
If you are successful in your application and join us at Vitality, this is our promise to you, we will:

• Help you to be the healthiest you’ve ever been.
• Create an environment that embraces you as you are and enables you to be your best self.
• Give you flexibility on how, where and when you work.
• Help you advance your career by playing you to your strengths.
• Give you a voice to help our business grow and make Vitality a great place to be.
• Give you the space to try, fail and learn.
• Provide a healthy balance of challenge and support.
• Recognise and reward you with a competitive salary and amazing benefits.
• Be there for you when you need us.
• Provide opportunities for you to be a force for good in society.

We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.
About The Company
Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place.
We’ve been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives – they benefit, our business benefits, and society benefits. We’re successful because we attract, develop, and retain the best people – and because we care.
Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.
Diversity & Inclusion
We’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society. To learn more please visit our Careers page.
Vitality’s approach to sustainability
Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page. 
If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested, please submit your application as soon as possible.