Seo Manager

Be a part of a revolutionary change! At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. The Smoke Free Products (SFP) Group is undergoing a critical overhaul as we look to transform into an agile, consumer-centric business that harnesses technological innovation to deliver better, science-backed alternatives to adult smokers around the world. It is only by focusing on our strategic priorities and the right organization, fully enabled to deliver what matters the most for our consumers along their journey toward better alternatives, that we will be able to deliver a smoke-free future. Here, you can make a difference. You can craft the consumer journey, from discovery and acquisition through to conversion and loyalty. And you can watch your efforts lead to meaningful change in the lives of smokers on their way to better alternatives. You’ll develop your skills; collaborating across functions, markets and regions. If you want to make a life-changing impact on consumers, there’s no better place! We are looking for a qualified SEO Manager to join our Digital team in London. The SEO Manager will be responsible for deploying organic traffic acquisition and retention campaigns in markets and ensuring global initiatives are launched following the Global SEO Strategy team’s governance standards. The SEO Manager will ensure the execution of all SEO campaigns and initiatives in a timely and quality manner as well as driving the growth of the organic channel with the market. You will be responsible for: 1. Deploying the global SEO strategy by collaborating with markets and coordinating key activities required for the execution and localization of channel global strategy. 2. Managing communication and engagement for all SEO activities to drive SEO awareness, toolbox adoption and overall adherence to global channel strategy 3. Carrying out market audits to identify opportunities, challenges and roadblocks, assisting markets with planning and prioritization (based on ROI). 4. Continuously sharing markets feedback with strategy, operations and web teams and proactively provide recommendations to improve consumer experience and service to markets. 5. Ensuring quality execution by auditing and measuring market channel performance and communicating to business stakeholders across markets, strategy and operations teams. 6. Providing compliance guidance for global and local SEO campaigns against guidelines and channel standards including PMI marketing code, brand guidelines, link building legal framework, best practice Google guidelines. 7. Supporting the expansion of new marketplaces and continuously optimizing our digital presence on 3rd parties online to increase visibility. 8. Delivering SEO training to members of SEO team, regional and cross-functional stakeholders. 9. Managing channel resources. About you: • Strong SEO experience at an enterprise organization or agency (minimum 5 years). • Advanced experience working successfully in a global, multicultural organization, with cross-functional projects • In depth experience of content strategy, content optimization, technical SEO, link building and local SEO. • Ability to communicate complex SEO concepts to senior partners who may not have a background in digital marketing. • Hands on experience with SEO performance and analytics tools i.e. Google analytics, Google search console, SEMRush, Ahrefs, Pi Datametrics . • Project management, organization, documentation and data governance skills • Advanced communication, influencing, relationship-building skills and customer-centric thinking • Proven ability to work effectively across functions. Critical thinking and ability to challenge supported by data • University degree in (Digital) Marketing, Media, Communications or related field Ready for the challenge? What we offer: Our success depends on the dedicated employees who come to work at Philip Morris International every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. • Take pride in delivering our promise to society. To deliver a smoke-free future PMI is an Equal Opportunity Employer