Address
Form of workShopper Marketing
- Bigger, Fewer, Better – create and launch targeted and engaging marketing plans that capture the shopper journey through instore to online. Maximising sales performance for BDF brands and category share growth.
- Define the annual category/brand activation plan to deliver best in class execution and support key moments.
- Show strong omni-channel capabilities, maximizing visibility and conversion at all points of purchase. Good understanding of .com retailing is essential.
- Provide future recommendations for activation to support targets for your brands and retailers. Ability to think beyond the norm and touch on all marketing aspects to deliver set KPIs.
- Strict project and budget management to ensure all plans are delivered on time and maximise budget efficiency. Use these organisation skills to provide regular detailed updates to brand and sales regarding activation and spend.
- Evaluation of all campaigns is essential and ability to show how this data/insight can better shape future plans across the business.
- Closely manage relationships with creative agencies to ensure projects are delivered successfully and stand out from our competitive set.
- Brand on point and/or campaign ownership that supports the full team with clear POS guidelines, timelines and detail behind any national roll outs for our major activation moments.
Insight led recommendations
- Use insight as an input and output to all Shopper Marketing plans – delivering set objectives and key learnings.
- Respond to category challenges working on activation solutions across all points of purchase.
- Continue to develop and lead new ideas for simpler processes and efficient ways of working internally and with your customer contacts.
Budget Management
- Responsible for managing and forecasting an annual budget for your specific customers. Drive efficiencies making the budget work harder, investing in the right areas and maintaining accuracy.
