Address- Experience using data and metrics to drive improvements
- Experience with marketing strategies in online and mobile channels
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience in Social Media Marketing within the gaming industry
As a Social Media and Content Marketing Manager you will lead planning and development of content, copy and narratives for marketing campaigns, spanning the full marketing lifecycle. These campaigns will engage audiences across social media, Amazon owned and operated channels, editorial content and partnerships. You will work with internal teams such as PR, brand, performance marketing, and community teams to create narrative wrappers that will contribute to long-term campaign strategy, and day-to-day content to engage players.
Equal parts creative and data-driven, this is an important role as we strive to create cohesive stories and exciting audience experiences using both insights on what our players enjoy, as well as (pop)-cultural trends and cross-channel insights. In this role, you will be responsible to build out relevant regional social media channels and Content to engage with our community. You will also work with our global team on localization for global campaigns.
Success in this role requires excellent customer instincts to connect our brand’s voice with our audience’s passion for games.
Key job responsibilities
- Lead creative ideation, develop and execute innovative campaigns for our audiences by providing creative themes and narratives for our major content beats in EMEA
- Ensure cohesive campaigns by contributing to content strategy and deliver copy directions to key stakeholders
- Localize North American led campaigns and work with local teams on adjusting campaigns where culturally or content relevant
- Work closely and collaboratively across brand marketing, PR, community and Content teams to champion storytelling and execute activations, events and strategies.
- Efficiently create highly topical trending content to increase the relevance of our games, foster conversation and help build vibrant communities
- Manage agencies and oversee content development, performance and campaign execution
- Develop performance metrics for individual channels; monitor regularly to understand effectiveness of strategy and creative, making continuous improvement
Amazon Games applies the principles of Amazonian culture to the world of gaming. We have a diverse team of talented, creative people pairing their love of making games with the unique strengths that come with being part of Amazon. Across all of our teams and locations, we are united by a common purpose: to share great gaming experiences with customers around the world. We believe in a future where everyone is a gamer and everyone can create, compete, collaborate and connect through games, and we are looking for the right people to help us build that future. With the power of Twitch and AWS at your fingertips, you will have the chance to innovate in gameplay, creativity, and technology, while working alongside some of the smartest and most creative minds in the industry.
We are open to hiring candidates to work out of one of the following locations:
London, GBR
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
- Excellent communication skills, both written and verbal.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need an adjustment during the application and hiring process, including support for the interview or onboarding process, please contact the Applicant-Candidate Accommodation Team (ACAT), Monday through Friday from 7:00 am GMT - 4:00 pm GMT. If calling directly from the United Kingdom, please dial +44 800 086 9884 (tel: +448000869884). If calling from Ireland, please dial +353 1800 851 489 (tel: +3531800851489).
