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Form of workJob Title: Social Media Manager Role
This is a full time and permanent position
Reporting to: Digital Marketing Manager
This is an exciting opportunity for a new Social Media Manager to support our client’s Social Media and digital growth plans as they deliver their ambitious new 10-year international strategy.
You will use your initiative and creative skills to create exciting and dynamic content that increases audience engagement and supports the wider income generation, brand awareness and advocacy goals.
With a proven track record in a similar role, you will have excellent attention to detail and possess the ability to make decisions about content quickly, while ensuring all external comms adhere to the organisations brand and tone of voice guidelines.
As the go-to Social Media specialist, you will accompany senior stakeholders to events and conferences - sometimes outside the UK - creating content on-the-go to showcase the clients work and keep the audiences up-to-date and engaged with the work we’re doing.
Key responsibilities
Undertake the day-to-day management, including scheduling, posting and moderation of the organisation's Social Media channels.
Travel where necessary to support the wider team when they are attending events and conferences, using your skills and experience to create content on the go to promote your work.
Content creation including graphics and video for core Social Media channel including but not limited to Facebook, LinkedIn, X, Instagram, TikTok and Pinterest and our email channels to maximise target audience reach and engagement.
Use your excellent copywriting skills to create content that is in line with the organisations’ brand and tone of voice guidelines to maintain a consistent tone of voice across all of the communications.
Work closely with the fundraising, public affairs, sustainable business programmes, and science teams to develop exciting and engaging Social Media content that delivers the clients message to a broad audience. Liaising with third party suppliers as required.
Monitor key performance indicators (KPIs) for Social Media and email campaigns. Working closely with the Digital Marketing Manager to provide regular analysis and actionable insights to improve the communications on these channels.
Monitor audience interaction with the organisations’ Social Media channels to get first-hand experience of supporter needs and report findings back to senior stakeholders.
Identify opportunities to link topical events to the organisation’s content ensuring you have a solid strategy in place to capitalise on trending hashtags to increase engagement with the channels.
Liaise with the Digital Marketing Manager to ensure plans are on track and relevant team members are kept informed of any changes to the Social Media or email schedule.
Person specification:
Strong written and verbal communication skills and the ability to build strong relationships with both internal and external stakeholders.
The ability to work independently using initiative and sound judgement to ensure work is in line with brand and tone of voice guidelines.
Proven experience of working in an agile environment where workloads and priorities can change last minute.
Creative approach, with the ability to develop and produce engaging and compelling written and visual content.
Excellent copywriting skills with the ability to adapt complex information for a variety of audiences.
Experience of working across multiple Social Media platforms including X, Instagram, Facebook, LinkedIn, TikTok, Threads and Pinterest.
Experience of creating exciting content using a variety of mediums including gifs, videos, and graphics.
Excellent organisational and time-management skills with the ability to prioritise conflicting demands while maintaining accuracy and attention to detail.
Experience in using basic graphic design software such as Canva, Adobe Photoshop or Illustrator.
Experience of using basic video editing software such as Adobe Premier Rush, Adobe Premier Pro, Canva or equivalent.
Qualifications (academic/vocational)
Degree in marketing, journalism, Social Media or equivalent work experience in a previous Social Media/marketing or content creation role.
Experience
Proven experience of distilling complex subjects, copy and information into digestible content for a variety of audiences.
Proven experience of growing and managing audiences across various Social Media platforms. Excellent Microsoft Office IT skills, including expertise in, Word, Excel, and PowerPoint.
Experience of using Social Media management platforms such as Sprout Social, Buffer, or equivalent.
Experience of using email marketing systems such as Mailchimp or equivalent.
A proven self-starter with the ability to prioritise and deliver high quality work, excellent team working and collaboration across the wider organisation.
Positive and can-do attitude. Willingness to undertake a range of activities and a flexible approach o working in a small non-profit organisation.
Proven track record of developing and maintaining strong relationships to influence and motivate both internal and external stakeholders and third-party suppliers. Specific qualities (e.g. attitudes)
Eager to learn and continually improve to keep up to date in the fast-paced digital space.
A positive and flexible approach to the work with the ability to adapt to changing circumstances quickly.
Must be willing and available to travel. Sometimes at short notice.
