Main responsibilities will include:
Market Expansion:
- Direct management of all major wholesale accounts and sales agents, maintaining and building new relationships.
- New business development. Identify and research potential clients and prospects across Europe, USA, Australia, and Asia, with a specific emphasis on Spain.
- Initiate contact with clients through personalized communication to generate interest and arrange appointments for presenting seasonal collections.
Market Management:
- Oversee the client portfolio for Europe, the USA, Australia, and Asia.
- Coordinate with agents in the US, the Middle East, Australia, and the UK.
- Establish seasonal objectives in collaboration with agents.
- Conduct monthly review meetings with agents to evaluate business performance and KPIs, particularly the percentage of sell-through (%ST) for key customers.
- Analyze the suitability and interest levels of current clients in the company's products.
- Management of participation in trade shows.
- Effectively sell and educate customers about the features, benefits & provenance of brand products.
- Implement training sessions with key accounts
Data Management:
- Responsible for overseeing pre-shipping requirements from vendors, invoicing and collecting receivables
- Create weekly reporting to rest of the business on wholesale sales
- Maintain precise and up-to-date records of clients, interactions, progress, and product feedback.
- Provide seasonal performance reports.
- Collecting business intelligence from key markets
- Stay abreast of industry trends, competitors, and potential opportunities to refine lead generation strategies.
- Monitor and track key competitors and gather market insights.
Collaboration:
- Collaborate closely with the sales team to ensure the overall sales process (including sales materials - lookbook, samples, line sheet - and customer communications).
- Work closely with the design team to offer feedback on product development.
- Assist in the development and execution of targeted marketing and outreach campaigns for specific customer segments.