The Independent, Head of Audience Strategy

Head of Audience Strategy

About us

The Independent is an online news publisher that was established in 1986 as a national newspaper independent of party political affiliations or proprietorial influence. In 2016, The Independent became a fully digital publisher, moving away from print in pursuit of sustainability, and to safeguard its values and journalism for the future.

The Independent has always thrived through innovation and change. It was the first British newspaper to add a Saturday magazine; the first to give photography the same prestige as a news copy; the first to challenge the Westminster lobby system of closed briefings; the first broadsheet to move to the more compact ‘tabloid’ format; the first to launch a concise quality compact paper; and the first – and only – major newspaper to pull off a successful transformation to fully digital publishing.

Through The Independent, Independent TV, eCommerce, indy100, subscriptions and other ‘reader revenues’, The Independent plans to continue the work of many decades, bringing much-needed independent journalism to over 100 million unique global visitors a month, make its voice ever louder and more insistent the world over.

We have an international editorial team with our main offices in London and New York.

Diversity, Equity and Inclusion

• We champion diversity in our teams and in our reporting. As a growing and global brand, we must have a workforce that’s more representative of our readers, viewers, clients and partners, and a workplace that creates a sense of belonging for everyone.
• We are committed to hiring and developing a diverse workforce regardless of background, and we support our people to thrive in their careers here.

The Independent is an equal opportunities employer, if you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.

Head of Audience Strategy
We are seeking an innovative and experienced editorial audience expert to oversee overall Audience Strategy across the Independent’s brand portfolio.

The successful candidate will likely be an experienced editorial leader with extensive knowledge of how to grow audiences online, both on and off platform.

They will also have the ability to project manage the portfolio’s audience growth ambitions relevant to each brand.

The right applicant will work continuously across the title’s news brands developing audience growth strategies and helping teams adopt strategy changes when needed. They will feel confident creating strategies for on platform as well for SEO and social media platforms.

They will be able to seek out initiatives that will keep traffic and search authority evolving and growing around Google updates as well as social media platform algorithm changes.
The right applicant will also be used to fast paced working environments where priorities need to be delivered quickly.

Responsibilities

• Lead on Audience Strategy across several key Independent group brands such as independent.co.uk, indy100.com, buzzfeed.com/uk, huffingtonpost.co.uk, tasty.co and others including Seasoned, IndyBest and Independent TV.
• Understanding each of the brands’ audiences and applying the relevant insights from multiple platforms to inform decision making
• Ensuring business audience targets are met across brands

Skills

• News publisher SEO expertise
• Social media expertise
• Data analysis expertise
• Understanding of on and off platform distribution models
• Ecommerce publisher SEO knowledge

Our values – you will deliver across all our values

Inclusive: We champion diversity in our teams and in our reporting. Working as a team, we put transparency and effective communication at the heart of everything we do.
Innovative: From the very beginning, The Independent has been breaking the mould. We take risks and are always looking to try new ideas in pursuit of excellence.
Independent: Nobody tells us what to think; we make up our own minds and aren’t afraid to do things differently. Like our readers, we value honesty and integrity above outside influences.

The Independent is an equal opportunities employer, if you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.