AddressTikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
The MAI (Merchant Acquisition and Incubation) team is responsible for TikTok Shop merchant growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.
Responsibilities
- Ownership of increasing the number of both partners with sales and driving high quality partner growth in TikTok Commerce, formulating the life cycle incubation strategy and supporting them to succeed in the 0-1 period.
- Full ownership of incubating high potential partners, seeing their launch plan and acceleration on the platform.
- Identify opportunities to improve the business through scalable solutions and managing the roll-out of these solutions, such as video/LIVE challenges, life cycle email campaigns, etc.
- Conduct deep dives to understand partner segments and the root causes of issues that affect their business performance via data analysis, interviewing and the surveying of partners to inform inputs into product development and process improvement.
- Ownership for channel management and partner communication via lark group, instant messaging and other approaches to conduct Mass Account management activities including forecasting, troubleshooting, partner education, incubation program etc.
- Accumulate and share learnings to drive best practice with internal and external teams.
- Bachelor degree or above, 3+ years of work experience, in Mass Account management or mass incubation, experience of managing hundreds of partners is required.
- Proficient in both English and German, strong knowledge of Germany's commerce landscape, consumer demands, digital evolution and mobile transformation.
- Result-oriented, strong ownership mentality.
- Good at cross-team collaboration and moving things forward, ability to drive successful projects with a wide range of people.
- Fast learner and self-starter, highly entrepreneurial, ability to thrive in an ambiguous environment, embrace changes and persevere in face of challenges.
- Hands-on and grounded, not mind dirty work.
- Good data sense, ability to deal with complex business analysis and intelligence in defining opportunities.
