AddressWHO WE ARE:
Great Events by Great People.
We are CloserStill. We run more than 100 market-leading, B2B events and gatherings focused on the Business Technologies, Healthcare and Future Transport and Infrastructure sectors.
We are committed to excellence and innovation in our business operations and in our brands. Resulting in widespread recognition including numerous accolades and prestigious awards for our events like the London Vet Show and Learning Technologies to Tech Show and DevLearn, we were honoured to have been named in The Sunday Times Top 100 Best Companies to work for three consecutive years, from 2018 to 2020.
But we are nothing without our "CloserStillians". We are committed to building an environment for our workforce to excel.
WHO WE ARE LOOKING FOR:
So are you looking for the opportunity to drive your marketing career forwards? Are you creative, quick thinking and outrageously organised? If so read on:
CloserStill is a dynamic, fast growing company that owns some of the UK’s most successful trade shows. All our events have significant growth both in sales and delegate attendance and this is no accident. We have a team of the most dedicated and talented people in the industry, and award-winning marketers.
The purpose of this new role is to help produce and deliver the marketing strategy promoting our events to delegates and exhibitors. You will be a self-motivated individual who loves working alongside a great team, across the marketing mix, to promote two our trade exhibitions, taking place across the veterinary portfolio.
THE ROLE:
Work with the Senior Marketing Manager and Event Director plus the wider team to develop and im-plement marketing strategy, positioning and key messages and product strategy.
- Execute the marketing campaign(s) and report on effectiveness and results ensuring all elements achieve required performance criteria.
- Management of the creative/design process for marketing material. This includes the update and de-velopment of existing materials plus the creation of new material in line with the marketing strategy.
- Work with the sales team to create sales campaigns, focused on both new client growth and in-creased client retention. This includes messaging to drive revenue across all products such as digital, sponsorships, and future revenue opportunities.
- Develop strategic audience development plans and ensure marketing communications accurately re-flect event positioning and key messaging. Be the lead in messaging and writing regarding our out-bound reach to our customers. Good communication and writing skills are imperative.
- Collaborate with partners to develop marketing campaigns, lead generation strategies and compelling materials for all revenue streams across live and digital products.
- Regularly review marketing plan, response rates/KPIs, attendee demographics, and industry best practices to ensure marketing efforts are effective and successful, making recommendations and adjustments as appropriate.
- Oversee and execute community-building and social media strategies that drive engagement, interaction, brand affinity and could improve the audience experience.
- Develop the digital marketing strategy for the events. Building digital campaigns that push the shows to new audiences.
- Provide accurate and timely reporting of key marketing statistics and forecasts.
- Manage marketing budgets, and purchase orders, and liaise with Finance on reporting requirements.
- Manage PR Strategy. Additionally, work to create/manage press lists, invite press, and consistently grow and develop media relations across all channels.
ABOUT YOU:
Great writing skills. You will mainly be working on veterinary events so you should be confident in writing technical copy.
- Ability to produce creative and well thought out marketing plans
- Ability to manage multiple projects and deliver on time
- Good IT skills. You will be using content management systems, databases and email software
- Commercial acumen to develop sales-led marketing initiatives
- Demonstrate experience in digital marketing strategies and implementation including but not limited to paid search and social.
- Ambition to develop your marketing career
- Have something to teach us about social media
What you can expect in return:
- The chance to hone your skills in all aspects of marketing and learn from others
- A genuine opportunity to develop your career, the company is growing quickly
- A fair remuneration package, with a performance bonus
- A great place to work (in west London)
CloserStill Media reserves the right to request a DBS or credit check should the role require it.
DIVERSITY AND INCLUSION:
CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation.
We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.
