Amazon Marketing Executive

Title:  Amazon Marketing Executive

Location: UK Hybrid with travel 1-2 days a week to our central London Office

Position: Perm

About Petlab Co

Petlab Co. is the world’s fastest-growing pet supplement business. Launching in 2018, we successfully achieved a 9-figure revenue in 2023 without any external funding. We have a loyal community of loving pet parents and over 2.5 million happy dogs whose lives have been positively impacted by our innovative products. Together, with our loyal community of pets and pet parents, we are creating an online category, fuelled by our educational videos and supplements, rooted in science. 

Petlab Co. is a vibrant, fast-moving, and customer-centric team who value and reward high performing players. It is an ideal place for a candidate who is ambitious, hardworking, loves animals, is looking to rapidly progress their career, and would enjoy working in a vibrant environment with smart co-workers and friendly office dogs! 

A Day In The Life… Reporting into the Amazon Marketing Lead you will be responsible for managing & executing a clear Amazon paid ad strategy across the full suite of ad placements to drive efficient growth for one of London’s fastest growing D2C ecommerce scale-ups! In this role you’ll drive new customer acquisition for current hero products at set target ROAS and drive the paid ad strategy for new product launches.

The Amazon team here at Petlab has tripled the Amazon business in the last 3 years. It is now on track to generate nine-figure revenue. Moreover, it was Amazon’s number one selling pet supplies product! If you would like to join a super ambitious and highly successful team with tons of autonomy and an excellent career growth opportunity, please get in touch!

We move and think fast so it’s important that you are able to thrive in a fast-paced environment and are happy to roll up your sleeves to do whatever it takes to support the team in every way possible. If that sounds exciting - we would love you to join our pack!

Your day to day will look a little bit like this…

• Collaborate with the wider marketing department to scale the best performing ad copy & creative across Amazon’s ad placements.
• Continually optimize campaign targeting & creative to drive greater Cost per Acquisition, Return on Investment (ROI/ROAS), Conversions and Customer Lifetime Value.
• Provide detailed feedback to the creative team to optimize ad creative. 
• Manage international expansion of the paid ad strategy across new countries.
• Develop and deliver insights and regular (weekly) and had hoc reporting, monitoring performance and optimizing to drive effectiveness.
• Provide insights in to new opportunities & overall account performance.
• Collaborate internally with wider amazon team and broader marketing team.
• Collaboration with Amazon Account team on pureplay retailers & brand teams to ensure integrated plans and content.

Requirements

What You Need…

• 1-2 years’ experience managing and optimizing Amazon media PPC campaigns.
• Have strong commercial acumen, always thinking about how the campaigns will impact performance and profitability.
• In depth understanding of all Amazon ad placements.
• Experience managing media campaign spend on other marketplaces i.e Walmart, Chewy etc. 
• Highly motivated with experience in performance marketing working to set KPIs.
• Extremely organized with the ability to juggle multiple activities at once.
• Great communicator with a positve and proactve attitude.
• Ability to work independently, engage and build relationships internally and externally and develop a culture and identity within the Amazon and marketingteam.

Benefits

• Private Health Care through Vitality
• Generous Annual Leave - 28 days + public and bank holidays
• Flexible Working Hours – We focus on results and trust people to manage their time, whether working from home, while travelling, or in the office!
• Help@Hand – Employee Assistance Programme
• Royal London Pension Scheme – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5%!
• Enhanced Maternity / Paternity / Adoption Leave – because time with new family members is important!
• Puppy Therapy – working in partnership with Paws in Work to provide a boost of oxytocin twice a year.
• Generous Learning and development budget – We always want you to keep learning.
• Free breakfast, fruits and snacks – refuel and revitalise with free munchies in the office.
• Working Environment – dogs are welcome!
• Life Assurance – In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary.
• Gympass – All in one subscription bringing you the largest selection of gyms, studios and apps.
• Electric Vehicle Scheme – Employees sacrifice salary in return for a new electric car, typically saving 30-40% of costs through income and tax and national insurance.
• Give Back Day – An extra day off in the year to volunteer plus a £50 contribution to your chosen charity.
• Health Cash Benefit – We offer the bronze package with enables you to claim a certain amount of cashback when you pay for something that is health related, i.e dental.

Petlab Co is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!