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Company Description
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
The Retail Marketing Associate will co-create marketing strategies which are both brand appropriate and market right in order to acquire and secure the loyalty of our customers in a high paced and ambitious environment.
The role is pivotal in Ralph's Lauren brand elevation strategy & to be successful a genuine passion for brand building & customer experience is essential.
The scope covers 60+ Stores in 10+ European Markets, Ralph Lauren brands and product categories across menswear, womenswear, childrenswear & hospitality. This position is based in London, has one direct report & within the DTC marketing organization.
Essential Duties & Responsibilities
1. Manage the orchestration of channel right seasonal & global brand content strategies to drive continuous elevation for the channel, designing the look and feel for the entire campaign.
2. Co-Create & deliver 360 brand building strategies, partnering closely with the senior performance marketing associate, balancing magic & logic.
3. Clearly communicate the validated strategy to internal stakeholders in order to create buy-in for the marketing plans and bring them to life: Including Brand Image, Buying, Allocation, CRM, Retail, IT, Operations, Legal etc.
4. Assist in the management of the relationships with key landlord partners to maximise brand opportunities in key locations & overall share of voice.
5. Manage the implementation & reporting of print & digital OOH advertising campaigns in line with the phasing & brand plan.
6. Help identify innovative big ideas to guarantee strong brand awareness & engagement.
7. Management of marketing budgets, ensuring projects are managed cost-effectively to adhere to the companies’ objectives in the short, medium & long term. Partnering successfully internally and with external vendors to manage marketing expenditures & monitor spending.
8. Run pre-campaign market & customer analysis as well as post-campaign performance tracking & reporting.
The role requires someone with strong project management skills, excellent communication, and an entrepreneurial spirit to drive & execute ambitious projects involving many internal & external stakeholders. It requires close & frequent collaboration with the wider Marcom & Commercial teams in London & across Europe.
Over and above all the skills and experience required to be a successful marketer within Ralph Lauren, we seek an individual with a genuine passion and “feel” for the brand, strong interest in fashion & innovation, and the ability to inspire change and drive excitement.
Experience, Skills & Knowledge
- Possess a good understanding of the fashion market & trends, brand positioning and marketplace profiles.
- Proven experience of end-to-end project management, with strong attention to detail
- Strong Excel and PowerPoint
- Problem solving & proactive
- Strong organization & communication
- Proficiency in reading and analyzing data
- Fluency in English language is required
