B2B Marketing Campaigns Officer

Marketing Campaigns Office

Coventry

£35,000PA

3 days per month in the office.

Are you a creative and strategic marketer ready to make a significant impact? Join this dynamic team as a Marketing Campaigns Officer and take your career to the next level!

The Campaign Officer is tasked with the delivery of Marketing Campaigns to drive growth for new and existing business across marketing and sales channels that accelerate pipeline generation through lead generation. This role will require someone who has a proven track record in the delivery of high performing marketing activity. You will collaborate with sales, data analysts, customer success and the Revenue Marketing Manager on defining world class strategies and processes to drive revenue growth.

MAIN DUTIES

• Devise B2B integrated Marketing Campaigns.
• Manage the procedure, implementation, tracking and measurement of Marketing Campaigns.
• Brief and oversee the work of internal and external agencies where required and deliver the campaign activity.
• Familiar with a fully integrated sales and marketing CRM platform.
• Work within a budget.
• Lead creation of compelling social campaigns, newsletters, blogs and collaborating across teams.
• Write, edit, and proofread copy for promotional materials within Marketing Campaigns.
• Ensure that the organisation's brand and identity is adhered to in campaigns and in all communication channels.
• Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.
• Maintain regular measurement of the ROI of campaigns.
• Ensure accuracy of marketing materials and provide formal sign off if necessary.
• Collect and use data to inform new campaigns and the evaluation of existing campaigns.
• Take responsibility for the marketing requirements of any trade shows or exhibitions.
• Manage all content within the website and all associated landing pages.
• Manage all email activity across workflows, sequences and email campaigns.
• Responsible for the customer and prospect data within the CRM.
• Keep abreast of current trends in marketing.