Brand And Marketing Manager

Brand and Marketing Manager

We’re looking for an experienced and confident Brand and Marketing Manager to join the communications team on a fixed term maternity cover contract.

This is an exciting time to join the charity as it begins to plan and deliver against the newly launched strategy, to achieve its vision of a future with a thriving NHS and the best possible healthcare for everyone.

This role will lead on brand activity, which will play a vital role in achieving that vision.

Position:Brand and Marketing Manager (Maternity Cover)

Location: Remote/Hybrid (Some travel to London and our offices in Warwick required each month)

Salary: £40,000 - £45,000 per annum depending on experience

Hours: Full Time (35 hours per week)

Contract: Fixed Term (9 – 12 months)

Benefits: 10% pension contributions, 28 days’ annual leave

Closing Date 26th January

Interview: w/c 5th February (dates TBC)

The Role:

This role is instrumental in planning and delivering key brand Marketing activity and projects and leading on the day-to-day management of the charity’s brand.

You will work collaboratively with other teams across the organisation and external partners to deliver high profile and integrated brand Marketing campaigns, and you will ensure the brand identity and key messages are used consistently and effectively across all marketing and communications.

Key responsibilities include:

• Plan and deliver brand Marketing activities.
• Brand management
• Support on the roll-out of new brand messaging and toolkits and deliver brand inductions for new starters.

About You

To be successful in this role you will be confident and experienced in planning and managing brand Marketing campaigns in the charity sector, with exceptional project management skills and the ability to hit the ground running and work independently.

You will have:

• Experience in managing marketing campaigns across paid, owned and earned channels to achieve key targets, with particular focus on brand campaigns.
• Experience working with and managing external agencies (media and creative).
• Experience in developing brand toolkits and overseeing the implementation of brand guidelines and key messaging across various marketing and communication materials.
• Experience monitoring brand metrics, conducting audience research and analysing insights.
• Experience of developing brand creative and content that aligns to brand guidelines, is audience-centric and channel optimised.
• Experience of managing user journeys and taking a data-led approach to planning, measurement, and optimisation.
• Experience of writing/editing and proof-reading impactful content with a focus on motivating and engaging supporters
• Excellent project and people management skills; able to deliver plans on time and budget, and manager multiple stakeholder input.

About the Organisation

The organisation is the national charity caring for the NHS. Working a network of NHS charities based in hospitals, ambulance trusts, mental health trusts, community health trusts, and health boards across the UK, they provide the extra support needed for NHS staff, patients and communities so that everyone can have better healthcare.

You will be asked to provide a copy of your CV and if selected, a supporting statement outlining how you meet the job description and person specification via NFP People. The supporting statement should be no more than 2 sides of A4.

You may have experience in other roles such as Brand, Marketing, Marketing and Communications, Brand Manager, Marketing Manager, Communications Manager, Marketing and Communications Manager, Marketing and Brand Manager.

PLEASE NOTE: This role is being advertised by NFP People on behalf of the organisation.