Business Analyst

Key Responsibilities:
Develop effective working relationships with internal users to enhance customer experience and retention.
Work with the IT & Digital team and external consultants on new CRM capabilities (working with Microsoft Dynamics CRM).
Provide training and support on the CRM system and best practices for customer relationship management.
Analyse data to identify trends and opportunities to improve customer engagement and business performance.
Present insights to stakeholders and secure support for process improvements.
Support internal communications, planning, design, and user training for change initiatives.
Ensure compliance with data protection regulations and implement customer privacy measures.
Implement systems to collect and respond to customer feedback.
Requirements:
Analytical skills for identifying trends and actionable insights from customer data.
Strategic thinking for developing systems and process strategies aligned with business goals.
Experience with Microsoft Dynamics.
Proven track record of driving continuous improvement in CRM processes.
Data management skills, including segmentation, cleansing, and deduplication.
Experience in integrating sales and customer service systems.
Strong stakeholder management and collaboration skills.
Proficiency in training users on CRM systems and managing change.
Customer-centric mindset with a focus on delivering exceptional customer experiences.
Knowledge of data protection regulations (such as GDPR).