Campaign Manager ( Ftc Until February 2025)

JOB TITLE:Campaign Manager (FTC until February 2025)

SALARY: £37,548+

LOCATION(S): Halifax

HOURS: Full time

WORKING PATTERN: Hybrid, 40% (or two days) in an office site

About this opportunity

At Lloyds Banking Group we're redefining our marketing - embracing the latest technologies whilst investing heavily in our systems, capabilities, and people. We're seeking to lead the industry sector, especially in the field of highly targeted and personalised communications.

Working across our relationship brand(s) within the LBG portfolio, we're looking for an experienced Campaign Manager to support with the delivery of both conversion and customer engagement marketing activity within the Insurance Marketing Team, in order to achieve the agreed customer and commercial targets.

Continuous learning is important, helping in the development of strong test and learn strategies and performance analysis to develop campaigns over time and communicating these results to key collaborators.

As Campaign manager, you'll need to:

• Work closely with business units, the wider marketing team, and the agency portfolio to develop and complete campaign plans.
• Deliver sophisticated delivery plans across a range of channels, from 1-2-1 direct marketing (direct mail and email) to digital channels (such as internet banking assets, display and PPC).
• Develop Performance dashboards and defining actions to build marketing contribution.
• Supervise campaign performance and external market factors to continually review and refine plans and drive the best possible results.
• Analyse results and draw valuable and practical insight and communicate these across a wider partner group.
• Leverage new conversion technology / capability as it comes on board, to consistently improve performance and ensure accurate and effective day to day budget management.

What you'll need

• Proven marketing experience, preferably in a large-scale complex conversion area
• Experience of working with internal business units and external agencies.
• Strong partner leadership skills, the ability to clearly articulate plans.
• Experience of marketing communications development.
• Strong analytical skills with the ability to work at pace and under pressure
• Experience of marketing communications development.
• The ability to take ownership of tests and project plans.

This is a hybrid role that will require frequent in-person collaboration within our Halifax Hub.

Diversity is key to our success, and we're committed to building an environment where everyone can provide their best while developing their career - whatever their background or thinking style.

About us

If you think all banks are the same, you'd be wrong. We're an innovative, fast-changing business that's shaping finance as a force for good. A bank that's empowering its people to innovate, explore possibilities and grow with purpose.

About working for us

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.

We want everyone feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.

And it's why we especially welcome applications from under-represented groups.

We're disability confident. So, if you'd like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual bonus award, subject to Group performance
• Share schemes including free shares!
• Benefits you can adapt to your lifestyle, such as discounted shopping.
• 28 days' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

If you're excited by the thought of becoming part of our team, get in touch. We'd love to hear from you.

Proud member of the Disability Confident employer scheme