Client Marketing Director

Job Description

I am working with a B2B Digital Marketing Agency who are seeking a new Client Marketing Director to join their expanding team.

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They specialise in lead generation growth marketing for law firms, lawyers, legal tech, and professional services businesses.

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The agency is data driven, allowing them to report on performance and plan activity with accuracy.

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Hybrid working - Essex working space

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Salary - £50,000-£60,000 DOE

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Reporting to - Business Unit, Managing Director

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The main purpose of this role is to lead the strategizing, planning, communications, reporting and growth initiatives of your client accounts.

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The Client Marketing Manager/Director will develop an in-depth understanding of the client's business and marketing goals and translate them into focused KPI objectives. It is imperative that the Client Marketing Manager/Director builds key relationships within clients' businesses to drive initiatives and performance.

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This role will work closely with colleagues and partner agency teams to ensure that measurable performance is delivered to the client.

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Role & Responsibilities:

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• Serve as a credible, trusted partner and advisor to your clients, working with them to plan, forecast, and implement digital campaigns.
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• Develop and define our client's digital media strategies for: n
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  • Monthly and Annual Planning
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  • Campaigns
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  • Always On
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  • Tactical
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• A deep understanding of growth marketing within the B2B sector
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• Present the digital strategy to the client in collaboration with the channel lead and/or partner agency.
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• Ability to set KPIs in accordance with industry benchmarks aligned to client budgets and their needs.
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• Research on consumer insights.
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• Able to plan and execute with small to large media budgets.
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• Enable delivery of forecasting and performance reporting
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• Interrogate data, campaign results, market trends, and competitor insights to identify opportunities and anticipate any issues that might lead to a lack of performance.
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• Coordinate the preparation of immaculate client-facing presentations to deliver your strategies in a way which is clear and compelling to the client.
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• Maintain the agency's high client retention rate by developing and fostering long-lasting client relationships.
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• Maintaining a thorough understanding of your clients' sectors and market trends, thus positioning Faben as an expert in the area
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Qualifications & Skill requirements:

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• Minimum of 8 years' experience in agency and/or in-house digital marketing manager/director or similar position
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• Exceptional knowledge of digital marketing and the key digital channels and their challenges - SEO, PPC, Display, Social, Web, Content and Creative in particular
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• Advanced report writing, data analysis and interpretation skills.
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• Impeccable project management skills
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• Skilled at prioritising and managing both your own and your team's time across multiple clients in a fast-paced working environment.
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• Credible leadership skills, capable of motivating agency teams and promoting the trust of our clients
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• Extensive knowledge of digital paid media, reporting and strategies
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• Experience managing creative & content teams and outputs.
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• Experience managing SEO outputs and strategies.
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• Good knowledge of digital analytics and associated tools
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• A firm understanding of e-commerce and the challenges particular to online retail.
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• Advanced Excel skills, with a focus on data analysis and commercial forecasting
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• Excellent interpersonal, communication and negotiation skills
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• A proven track record of proactively identifying business opportunities, problem-solving and creative thinking.
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• Brilliant networking skills, confidence in developing new relationships
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Benefits:

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• Development and progression within the company
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• Ongoing training and development programme and budget in place
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• Hybrid-working arrangement
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• Dedicated office in an A-grade co-working space in the City of London (looking to open a space in Essex/Suffolk region)
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• Dedicated work hours within UK time zones
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