Commercial Manager

Commercial Manager role
Unity Recruitment are seeking an experienced Commercial Manager for our client who are one of the UK's leading family run car Park's.
What you will be doing:
Ensuring the growth of our car park portfolio by researching, prospecting, building, and maintaining our opportunity pipeline, including the contact status, sales activity, and conversion success within our internal CRM.
Taking ownership to identify and prospect new business opportunities for car parks through qualifying leads/ self-generation using online review, site and market research methods to generate opportunities for new business acquisitions.
Job Specification - Commercial Manager
identify actions and strategies to boost the revenue and effectiveness of car parks within the portfolio, including supporting with site visits and sales and marketing campaigns to maximise revenue potential of each site.
Ensuring strong client relationships with new and existing clients to ensure client confidence, satisfaction and maximising all opportunities.
Supporting internal sales and marketing campaigns to proactively identify areas of improvement to optimise sales performance, tariff performance, area performance and customer incentives of our group car park portfolio, in line with operational management.
Conducting ongoing commercial analysis and regular review of our car park portfolio to understand the performance and commercial requirements and to provide strategies/ recommendations to the business on optimising performance, making improvements or implementing development opportunities for our products and services across the portfolio. Developing, assisting and delivering commercial business plans, to support successful onboarding of acquisitions, support ongoing growth potential and revenue and services performance, of car parks within the portfolio.
Working collaboratively with our field management and internal departments to support with pipeline development, successful acquisition and onboarding of new car park acquisitions into the portfolio.
Providing weekly commercial reporting snapshots to the Senior Management Team (SMT) in conjunction with the Business Development Manager (BDM) on lead generation, potential acquisitions, pipeline development prospects, sales and margin performance, tariff and competitor analysis, acquisition onboarding goals and commercial success factors across the car park portfolio estate.
Administration and compliance requirements of our internal CRM system.
Maintaining up to date knowledge of internal processes and parking industry requirements, including reading publications, attending webinars, seminars, and trade shows.
Developing, promoting and maintaining the Parking brand, as a family run operator of choice. What we are looking for:
Proven track record in end-to-end sales from lead generation, acquisition, and pipeline growth, with a minimum of two years demonstrable sales experience.
Previous experience within a car park or facilities management industry background (desirable)
Ability to build rapport and maintain long-term client relationships.
Strong negotiation and closing skills, able to influence at all levels.
Strong financial and commercial acumen, ability to analyse data trends and provide recommendations.
Ability to work independently, remotely as well as collaboratively in a team environment.
Self-motivated individual, with a results-oriented mindset.
Committed to personal development, with the ability to be a team player supporting the business as a whole to achieve our goals.
Excellent communication, telephone manner and interpersonal skills, with the ability to communicate at all levels.
Proficient in using IT systems and packages, including Microsoft Office 365.
Proficient in Administration with the ability to use CRM systems.
Previous experience with Microsoft Power BI, or Google Ad Words would be advantageous.
Ability to travel/ driving licence is required.
What you will receive:
Competitive salary of 34,000 - 37,500 per annum, based on experience, discussed at interview stage.
Quarterly commission structure (OTE to be discussed at interview stage)
33 days of annual holiday leave per year (inclusive of public bank holidays)
Additional day off for your birthday each year
Top Tier Package with Perkbox, our Reward, and Recognition Platform
Fantastic Wellbeing and Employee Assistance Programme provided by Canada Life.
Life assurance cover scheme with Canada Life ( 25,000 payable benefit)
Group Pension scheme.
Free parking with RCP across the UK.
Continuous development environment.
Great Places to Work Certified (2024/2025)