Consumer Engagement & Ecomm Marketing Sr. Director

We Are PepsiCo

Join PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries. 

Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

Know more: PepsiCoJobs

Join PepsiCo, dare for better.

The Opportunity

The Consumer Engagement & Ecomm Marketing Director is a member of the marketing staff team, has the main objective for leading the martech capabilities (JOY, CDP, Salesforce Marketing Cloud), define the data marketing strategy and execution and be responsible for all the E-comm brand strategy for both business units (Salty and GQS) while executing and innovating all our BU big bets in the digital ecosystem.

Your Impact

As Consumer Engagement & Ecomm MarketingSr. Director your scope would consist of:

• Ecommerce Marketing Team
  • Responsible of the E comm Marketing Strategy for both Business Units (Savoury and Biscuits).
  • Owns the E-comm execution programs.
  • Defines channel assortment strategy.
  • Contributes to E-comm Vision and implementation.
  • Defines key retail marketing negotiations (WM connect, Rappi, Uber, Cornershop, Amazon, etc).
  • Drives Promotional Portfolio and Price Point Strategies.
  • Defines new direct to consumer strategy and execution (Subscription model, multipacks, retail media).
  • Collaborates on sales teams to define key BU priorities and vision.
  • Prioritize team key opportunities with each player (e-groceries, pure players, or last millers).
  • Continuously support brand teams with e-comm retail reports.
  • Responsible for performance marketing agenda In house execution.
  • Defines new operational model strategy with supply chain team.
  • Lead the DTC PMF of the future strategy.
  • Ensure communication towards digital initiatives owners to optimize efforts and resources.
  • Approves and defines E-comm Budget investments.
• Martech Team
  • Responsible to define the Martech strategy for PMF.
  • Leads the digital transformation agenda.
  • Leads the agile methodology agenda.
  • Owns the usage and execution for the Martech approved technologies.
  • Owns the Martech execution programs.
  • Defines tech marketing pipeline for PMF.
  • Executes Martech developments with agile methodology framework.
  • JOY´s main Definition of the whole ecosystem strategy (Whatsapp, .com, app).
  • Responsible for the new PEP Commerce Technology (First Loyalty Program Software Platform).
  • Collaborates with global team to define the new loyalty global vision.
  • Responsible for the strategy and usage of key Martech technologies (SFMC, Apps Flyer, Whatsapp).
  • Responsible for key Martech negotiations (Apps Flyer, Salesforce marketing Cloud, etc).
• Data Marketing Team
  • Responsible for the Data Marketing StrategY.
  • Owns the data governance.
  • Defines data usage and use cases for marketing.
  • Contributes to accelerate PMF data activation.
  • Defines key Martech technologies to explode data usage (Consumer Data Platform, Salesforce Marketing cloud, apps flyer).
  • Drives first party data acquisition strategies.
  • Defines with regional and global team the use cases and strategy to become a more data driven company.

¿Who Are We Looking For?

• Professional
  • Marketing roles experience.
  • Previous experience in digital companies.
  • At least 10 years of experience in brand management, massive consumer goods or related.
  • Al least 2 years of experience with data roles.
  • Business know-how.
  • Highly oriented results.
  • Consumer Centric mindset.
  • Digital Media & Analytics background.
  • Agile Methodology leadership.
• Leadership
  • Strong interpersonal skills and cross-functional teams’ influence.
  • Capable to lead cross-functional teams to common objectives.
  • Capable to approach the systemic / holistic perspective of the organization and of specific opportunities.
  • Continuous seeker of opportunities and improvements.
  • Find opportunities and recommend improvements for automating the digital area's processes.
  • Strong negotiation skills to define assortment and KPI´s with our key partners and stakeholders.
  • Negotiation and leadership capabilities across organization regardless of seniority level.
  • Written, verbal communication skills.
  • Searches, analyzes, and brings cross industries best practices into the business.
• Personality
  • Strong problem-solving skills to identify critical issues and opportunities, evaluate options and provide clear recommendations for sales growth.
  • Innovation driven skills.
  • Strong interpersonal skills and cross-functional team’s influence.
  • Visionary
  • Capable to approach the systemic / holistic perspective of the organization and of specific opportunities.
  • Continuous seeker of opportunities and improvements.
  • Problem solution and impediment solving approach.
• Educational
  • Professional / bachelor’s in marketing, Business or related.
  • English and Spanish fluent professional.
  • Experience in working on an Agile Methodology is a plus.

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

• Opportunities to learn and develop every day through a wide range of programs.
• Internal digital platforms that promote self-learning.
• Development programs according to Leadership skills.
• Specialized training according to the role.
• Learning experiences with internal and external providers.
• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
• Financial wellness programs that will help you reach your goals in all stages of life.
• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.