CRM Manager
Very competitive salary
Hybrid working – 1 day a week in the office
West Yorkshire
Forward Role are working with a high growth e-commerce retailer to recruit a CRM Manager to take ownership and manage the CRM strategy and CRM communication plan.
You will have an in-depth understanding of the customer base, build effective customer segments and continuously search for ways to optimise growth through producing an outstanding email programme that engages customers.
Responsibilities include:
- Join forces with the wider business to build an email content schedule that supports the main trading seasons and business goals
- Manage email from end-to-end (planning, briefing design, distribution, reporting)
- Use every available tool to include personalisation and dynamic content into emails
- Outline an email segmentation model
- Create and oversee automated email campaigns and carry out frequent reviews to improve performance against CRM KPIs
- Build test plans to make sure there is constant learning and optimisation of email performance
- Analyse campaigns and report on performance.
- Grow email list
What you will need:
- Proven experience in a CRM Marketing role
- Strong understanding of data segmentation
- Expert knowledge of automated programmes and a number of ESPs
- Analytical mindset with a creative flair
- A passion for CRM
- Ability to work with teams across the wider business
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Forward Role is operating as an employment agency.