Digital Analytics Manager (Website)

JOB TITLE: Digital Analytics Manager (Website)

SALARY: £56,421 - £81,719

LOCATION(S): London, Birmingham, Bristol, Edinburgh, Halifax, Leeds

HOURS: Full-time

WORKING PATTERN: Our work style is hybrid, which involves spending at least

two days per week, or 40% of our time, at one of our office sites

About this opportunity

As the shop window to our Corporate brand, lloydsbankinggroup.com (LBG.com) plays an important role in how we reach key audience segments (Investors, Shareholder, Careers, Media), build associations with our strategic themes, and communicate our Helping Britain Prosper story.

The Digital team manages all aspects of the site, from editorial and SEO to user experience, page builds, accessibility, delivery and, now, performance.

This Digital Analytics Manager is the missing piece of the jigsaw. The person who can build our analytics from the ground up, set KPI's, understands tracking and conversion and adopts a constant test and learn approach to optimising the website. As we continue on our strategic transformation with the pace it needs, this role will be integral in helping us understand and interrogate data optimise and improve our outputs.

The role reports into the Digital Lead and works closely with Digital Managers and Editorial experts to improve overall site performance, content optimisation and objective conversions.

Responsibilities

• Owns the performance, benchmarking, tracking, A/B testing and optimisation of LBG.com using tools including Adobe Analytics and Adobe Target

• Works closely with the Digital team and partners to understand the core objectives of each area of the site and piece of content.

• Works closely with the Digital team to proactively discover underperforming areas of the site and applies best-practice recommendations to improve pages.

• Upskills and educates the division on the importance of data and what we can learn and reports insights and findings to colleagues at all levels

• Challenges constructively, driving real purpose to our website output and performance

• Continuously develops and grows by pursuing and investing in personal development opportunities

• Uses measurement and feedback to understand the impact of communication and use the findings to test, learn and adapt to influence future communications

• Establishes and maintains effective networks of contacts across the communications job family

Why Lloyds Banking Group

We're on an exciting journey to transform our Group and the way we're shaping finance for good. We're focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone. Including you.

What you'll need

• Proficiency of the Adobe package including the Adobe CMS and Adobe Analytics

• A passion for numbers, data and uncovering insights

• A sense of curiosity and constant energy to improve and optimise output on the site, asking difficult questions and challenging the team / stakeholders to improve

And any experience of these would be really useful

• Previous experience of working with Contentsquare

• An understanding of Qualtrics (or other similar user experience management tools)

• Some knowledge of Tealium or tag management would be ideal

• The ability to clearly communicate complex data into simple actions and outputs

• The ability to apply judgement on the variables driving performance changes

About working for us

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity or culture. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it's why we especially welcome applications from under-represented groups. We're disability confident. So if you'd like reasonable adjustments to be made to our recruitment processes, just let us know

We also offer a wide-ranging benefits package, which includes:

* A generous pension contribution of up to 15%

* An annual performance-related bonus

* Share schemes including free shares

* Benefits you can adapt to your lifestyle, such as discounted shopping

* 30 days' holiday, with bank holidays on top

* A range of wellbeing initiatives and generous parental leave policies

If you're excited by the thought of becoming part of our team, get in touch. We'd love to hear from you.

Proud member of the Disability Confident employer scheme