Digital Channels Officer (X3 Positions)

The Directorate of Defence Communications (DDC) provides a world-class communication service for Defence, through a coherent network of motivated and effective communicators, military and civilian, who in the Whole Force ethos work together to enhance the public’s attitude to Defence, so that they trust the actions of the UK Armed Forces, and the MOD, at home and abroad.

The Digital Channels Officer plays a crucial role in the department to plan, create, manage, publish and monitor digital content within the external communications team. Working as part of a new digital function, the role has a strong delivery bias and is tightly docked to one of three DDC portfolio teams (Operations, Equipment, Policy and Personnel) providing dedicated digital expertise.

The role will ensure we take a data-driven approach and put our audiences at the heart of our outputs. You’ll be responsible for the evaluation and continuous improvement and performance of digital content.

Where business needs allow, some roles may be suitable for a combination of office and home-based working. This is a non-contractual arrangement where all office-based employees will be expected to spend a minimum of 60% of their working time in office, subject to capacity and any required workplace adjustments. Requirements to attend other locations for official business, or work in another MOD office, will also count towards this level of attendance. Applicants can request further information regarding how this may work in their team from the Vacancy Holder (see advert for contact details). Defence Business Services cannot respond to any questions about working arrangements.

The position is full-time with hybrid working and advertised at 37 hours per week.

With significant digital content creation, publishing and coordination experience the Digital Channels Officer is managed by a dedicated digital function and works closely with the DDC Press and Campaigns team.

Key responsibilities

• Maintains a digital forward look for their respective portfolio area assisting with digital resource management and planning.
• Digital content creation – builds digital media products utilising approved imagery, video and graphics.
• Commissioning of bespoke digital products to support communications needs through the digital content team.
• Supports drafting of high-quality digital outputs including online press releases, statements, ministerial video content and other operational content.
• Maintains a social media playbook to ensure consistency of approach and digital handling.
• Publishes and amplifies new content to the MOD social media channels and GOV.UK acting as a channels manager for the team.
• Supports alert monitoring across online news and social media for strategic topics through digital tools in use by the department.
• Evaluates digital performance and maintains portfolio benchmarks over time. Support quarterly reporting and analysis of digital content.

Essential

• Excellent understanding of the digital media landscape with strong experience of social media and web content publishing.
• Hands-on experience of using Adobe Creative tools for video production and editing.
• Excellent written and verbal communication skills.
• The discretion to handle sensitive embargoed content.
• Team player with an ability to flex to support the demands of a busy team.

We'll assess you against these behaviours during the selection process:

• Communicating and Influencing
• Managing a Quality Service
• Delivering at Pace

We'll assess you against these technical skills during the selection process:

• GCS Insight – Digital
• GCS Implementation – Digital
• GCS Impact - Digital

Season ticket advance to assist with travel costs to/from home and your permanent work location

The post does not offer relocation expenses (move of home, excess fares or temporary transfer). Non Standard move applicants will be eligible for the full package, subject to eligibility.

Please Note: Expenses incurred for travel to interviews will not be reimbursed.

Please be advised that the Department is conducting a review of all pay related allowances which could impact on those allowances that the post currently being advertised attracts.

Any move to MOD from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax-Free Childcare. Determine your eligibility at https://www.childcarechoices.gov.uk/.

The Ministry of Defence is committed to providing a safe and healthy working environment for its staff which includes educating them on the benefits of not smoking, protecting them from the harmful effects of second-hand smoke and supporting those who want to give up smoking. Under the Smoke-Free Working Environment policy, Smoking and the use of all tobacco products (including combustible and chewing tobacco products) will not be permitted anywhere in the Defence working environment however some exemptions are in place, please refer to local guidance. The policy is Whole Force and includes all Defence personnel, contractors, visitors and other non-MOD personnel. All applicants seeking, considering, or accepting employment with the Ministry of Defence should be aware of this policy and that it is already in place at a number of Defence Establishments.

MOD Recruitment Satisfaction Survey – we may contact you regarding your experience to help us improve our customer satisfaction. The survey is voluntary and anonymous. You may however be given the opportunity to provide additional information to help us improve our service which includes the collection of some personal data as defined by the United Kingdom General Data Protection Regulation (UK GDPR). The MOD Privacy Notice sets out how we will use your personal data and your rights.

Job contact :

Name :
Nicholas Williams, DDC Senior Digital Channels Manager.
Email :
Nicholas.williams138@mod.gov.uk

Recruitment team

Email :
DBSCivPers-Resourcingteam3@mod.gov.uk