Digital Communications Manager

Reference Number - 78241

This Digital Communications Manager will report to the Head of Communications, Media and Engagement and will work within the Human Resources directorate based in our London office. You will be a permanent employee.

You will attract a great compensation package depending on experience and a bonus of 10%. This role can also offer blended working after probationary period (6 months) - 3 days in the office and 2 remote

Close Date: 29/01/2024

We also provide the following additional benefits

• Annual Leave
• Personal Pension Plan - Personal contribution rates of 4% or 5% (UK Power Networks will make a corresponding contribution of 8% or 10%)
• Tenancy Loan Deposit scheme
• Tax efficient benefits: cycle to work scheme
• Season ticket loan
• Occupational Health support
• Switched On - scheme providing discount on hundreds of retailers products.
• Discounted access to sports and social clubs
• Employee Assistance Programme.

Job purpose

UK Power Networks is looking for a motivated Digital Communications Manager to lead a newly created digital team, formed to ensure that UK Power Networks embraces and utilises the benefits and opportunity that can be drawn from a more digitalised approach to communication, for customers and partners in 2024 and beyond.

Principal responsibilities

Website Management: You will oversee UK Power Networks website, ensuring it is up-to-date, user-friendly, and optimised for SEO, with a focus on providing information about our power cut and connections services. You will considered the 'product owner' of the website for UK Power Networks.

Social Media Management: Manage the organisation's presence on social media platforms, including content scheduling, community engagement, and monitoring for trends and conversations related to the sector.

Content Creation and Management: Manage high-quality content for multiple digital channels, including websites, social media, blogs, and email campaigns, ensuring it is engaging, on-brand, and relevant.

Incident Communication: You will develop and implement crisis communication plans for digital channels, including 24/7 rapid response strategies, to address any power distribution issues or emergencies.

Analytics and Reporting: Use digital analytics tools to track and analyse the performance of digital communication efforts, providing regular reports and insights to improve strategies for UK Power Networks. Define and track measurements to evaluate the success of digital communication efforts and make data-driven improvements for UKPN's electricity distribution network.

Online Reputation Management: You will monitor online mentions and reviews, responding to feedback and work with the media team to manage the online reputation of UK Power Networks.

Digital Advertising: Plan and execute campaigns, including social media ads, to increase visibility and reach target audiences interested in UK Power Networks priority services or incidents affecting the network / DSO / Innovation products / public safety

Collaboration and Coordination: Ensure cohesive and consistent experiences and messaging across all digital channels.

Compliance and Data Protection: Ensure compliance with data protection regulations (e.g., GDPR) and maintain data privacy and security in all Digital Communications related to our services.

Stay Informed: Stay up-to-date with industry trends, emerging technologies, and best practices in digital communication to keep UK Power Networks competitive in the energy sector.

Training and Development: Mentor team members on digital communication best practices and tools, tailored to UK Power Networks specific needs.

Dimensions

3x direct reports. You will manage a team of two website coordinators and one social media specialist.

Skills

• Website design and content management
• Social media strategy and content
• Crisis communication digital channel management
• Digital measurement and tracking
• Branding awareness
• CMS experience - platform agnostic

Experience

• Experience in a similar digital / communications role
• Managerial experience leading a communications team
• Experience creating and delivering high quality digital content. You will be asked to show and explain examples in detail at interview.
• A digital / communications / marketing / media qualification to degree level is preferred
• Candidates who do not meet every criteria may still apply

UK Power Networks is a Top 25 'Best Big Companies to Work For', a Platinum-level Investor in People, and a multiple winner of Utility of the Year. As the UK moves towards Net Zero and more electric transport and heating, this is a great time to join our business.

Health & Safety Responsibilities

Managers and supervisors carry both legal and company responsibilities for ensuring the health and safety of their employees, those under their control and those who might be affected by the work undertaken, i.e. public, visitors and employees of other organisations. This includes briefing individuals working for them and ensuring there is the necessary understanding, competence and application of requirements to work safely and without harming the environment.

Employees will ensure they understand the health and safety risks involved in their work activities and their responsibility to apply the controls needed to manage those risks to acceptable levels. Similarly where work activities can have an adverse impact upon the environment, and where there are legal requirements, employees will understand those impacts and the controls they must ensure are applied.

If in doubt ask!

We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.