Digital Communications Manager

Job Title: Digital Communications Manager

Location: Belfast, Cardiff, Glasgow, London, Birmingham or Manchester (with Flexible working policy) or Home Based

Duration: Full-Time (Permanent) 

Reporting to: Senior Strategic Communications Manager 

Salary: £35k - £42k 

Background

MyBnk is a UK wide charity that delivers expert-led financial education programmes to 5–25-year-olds. Our mission is to empower young people to take charge of their future by bringing money to life through innovative, high impact and energetic programmes. We deliver to anyone but maintain a focus on those in need. This means we try and target: 

• School children with low financial capability – who need help most.
• Young adults in the greatest need – those who cannot afford mistakes.

Our research shows that the best time to make a difference is: 

• With the very young and when habits are set.
• Aged 11-16 when you are increasingly engaging with money and preparing for the future.
• All young adults entering independence who are making choices, now. 

We are a growing organisation; in every sense of the word and the future for us is set to be very exciting and promising.

The Role 

Overall purpose of the role 

Part of the Fundraising and Communications Directorate, this newly created Digital Communications Manager will develop and implement the Digital communications strategy aligned to the wider Fundraising & Communications strategy, determining the most effective digital channels and tactics for MyBnk and associated KPI’s.

This person will manage engaging content for all MyBnk digital platforms including website, social media, email newsletters, blogs and digital campaigns: this will include writing, editing and curating content on a regular basis. They will be responsible for overhauling, management and development the MyBnk website and other digital platforms, using data and insight to develop and optimise digital activities and content to reach new audiences, maintain existing audiences and drive conversions. They will be data and insight lead, with a deep understanding of the various audiences and their needs across all digital channels and will produce regular reports demonstrating the performance of digital channels and campaigns. This person will be expected to have several years’ experience in a similar role and will be expected to deliver material that is accessible to a wide range of needs

This person will be responsible for MyBnk’s Digital Communications, leading and championing digital engagement across the organisation. They will develop and manage the digital strategy and delivery and evaluation of all digital activities including social media, website, newsletters etc. We expect a creative, proactive and adaptable experienced communications expert will build on MyBnk’s current offering, ensuring that tools evolve based on changes in technology, industry trends and organisational priorities. Detailed Digital Communications planning and stakeholder management will be key to success.

Working across MyBnk:

• Work with colleagues across the country as we continue to develop and grow the organisation.
• Contribute to areas of the organisation that are ‘outside’ your immediate focus acting as trusted counsel to those in roles or teams that are different to yours.
• Embed yourself into the organisation – recognising that our strategy and business plan are yours to deliver and that our culture is shaped with you and by you.
• Comply with all MyBnk management processes – helping us to help you do the best job you can.
• You will need a fluent command of English and the right to work in the UK.
• As with all roles at MyBnk this job description outlines the key responsibilities, requirements, and attitudes of the role. It is not an exhaustive list of tasks that need to be completed and MyBnk reserves the right to amend the job description as both the role and organisation evolve.
• Naturally, the nature of our work means there will occasionally be a need to work outside of our core hours for which TOIL will be provided.

Person Specification 

You do not need to be an expert in financial education. We will provide all the training you need. There are also opportunities to undertake formal accredited training. 

The ideal candidate will possess: 

A sound understanding of various digital communication channels with experience of strategic planning, collaboration and content creation.

Experience: 

• Proven experience in Communications, digital media, or a related field. Preferably, you will have a certificate in digital marketing or communications and/or four years’ experience in a similar role.
• Extensive professional use of social media channels, CMS and other Digital Communications platforms
• Proven experience of leading, planning, delivering and evaluating successful digital campaigns for a charity or campaign or equivalent.
• Budget management including for advertising and SEO
• Experience managing multiple digital platforms and experience in online community management

Skills and abilities: 

• Digital Marketing Skills: Strong understanding of digital marketing principles and best practice including SEO, SEM, email marketing, content marketing and digital advertising
• Content creation and management: Proficiency in creating and editing various types of digital content, such as social media posts, blog articles, videos, infographics and website content.
• Social Media Management: Experience in creating content for social channels, scheduling content using Buffer (or similar) and analytics.
• Email marketing: Hands on experience with email marketing platforms (e.g.: Campaign Monitor, Mailchimp etc) to create and execute email campaigns, segment audiences and analyse campaign performance.
• Website Management: Familiarity with content management systems (e.g. WordPress, Drupal) and basic HTML/CSS skills for updating and maintaining websites.
• Analytics and reporting: Ability to analyse digital marketing metrics and KPIs to measure the effectiveness of campaigns, generate insights and make data driven decisions.
• Project Management: Strong organisational and project management skills to effectively plan, prioritise and execute digital communication initiatives within deadlines and budgets

Knowledge: 

• Website analytics tools like Google Analytics, social media analytic platforms and email marketing software.
• Experience using design software like InDesign and/or Canva
• Understanding of brand principles and experience of maintaining brand consistency across various digital channels.

This post is subject to satisfactory references, one of which must be from your current or most recent employer, and DBS checks.  

Benefits

MyBnk offer the following benefits: 

• 25 days per year annual leave, pro rata full time equivalent (plus bank holidays) and scheduled Christmas-New Year break.
• Pension scheme.
• Income protection insurance.
• Death in service insurance.
• Cycle to work scheme.
• Annual training allowance.
• Enhanced maternity, paternity and adoption leave and pay.
• Flexible working policy.
• Season ticket loans.

Inclusivity 

MyBnk is dedicated to building an inclusive culture and working environment that promotes a sense of safety and belonging for our staff to feel supported to achieve their potential. 

We know that there is further to go. In 2020, MyBnk established an Anti-Racism Committee, which worked with the wider MyBnk team to present companywide actions and recommendations to ensure that we are listening, learning and constantly evolving to root out and tackle racism in all its forms. In 2022, we created a staff-led Equality, Diversity and Inclusivity committee to continue and build on this work.

MyBnk will not discriminate directly or indirectly on the grounds of race, nationality, ethnic origin, gender, marital status, pregnancy, age, disability, sexual orientation, gender reassignment, ethnicity, neurodiversity and cultural or religious beliefs. Reasonable adjustments to the recruitment process will be made to ensure that no applicant is disadvantages because of their disability.

Application process

Please send a CV and covering letter with the email title ‘Digital Communications Manager’ via the button below. Please also state if you require any adjustments throughout the recruitment process.

Close date: July 19th @ 5.00pm UK time.

Any questions? 

If you have further questions about this role, please contact Claire Quigley, Fundraising & Communications Director at Claire.quigley@mybnk.org