Address
Form of work
SalaryBT is now the flagship business brand of BT Group. The leading business communications provider in the UK, BT also supports customers internationally in 180 countries. It is trusted to connect and secure the operations of more than a million small businesses, medium and large enterprises and essential public services in the UK as well as of some of the world's best-known multinational companies and international organisations. BT's network, products and services underpin the operations of other UK communications providers, too.
The Business external comms team works across international markets and industry sectors, identifying stories and proof points that demonstrate progress towards our Group ambitions and commercial goals in our four customer-facing segments (Small & Medium Business; Corporate & Public Sector; Global; Wholesale).
As part of the team, you'll help shape and tell the story of BT's transformation from a telco to a tech company. You'll bring to life the milestones, outcomes and expertise that show why customers, partners, communities and the digital economy are better on BT - today and tomorrow.
You will lead on creating strategic traditional and social media profiling plans for the Business CEO and the senior leadership team. You'll also support in delivering impactful content and external communications campaigns in other key areas (for example BT brand-building programmes, and cross-segment themes like sustainability and cyber security).
More widely, this job will see you work collaboratively with the Business content marketing and industry analyst team, as well as the BT Group digital communications team.
What you'll be doing
- You'll support external communications campaigns and content across Business, including strategy, delivery and evaluation.
- Provide strategic external communications counsel to senior stakeholders, including members of the BLT, subject matter experts and SMT.
- Develop profiling plans for the Business CEO and senior stakeholders - spanning traditional media opportunities, events and social media content.
- Support senior leaders with appropriate briefings ahead of profiling opportunities, including message development.
- Create compelling traditional and social media content - including press releases, longer-form content, spokesperson briefings, website copy, infographics, video and other digital media assets.
- Oversee day-to-day management of social media channels, working closely with colleagues in external communications, content marketing and industry analyst relations to ensure the social media strategy aligns with business priorities.
- Use a range of copywriting techniques to make the message clear, concise and compelling - taking into account cultural sensitivities.
- Be creative and proactive in identifying and positioning stories with innovative angles to maximise impact on social media channels.
- Work with agency partners and help manage budgets to support content creation, profiling and campaigns.
- Be responsible for the quality of external communications outcomes and demonstrate the value and results for BT.
- Safeguard sensitive customer information at all times, so that customers perceive BT to be a trustworthy organisation.
- You'll have experience in corporate or B2B external communications, including corporate social media and digital communications.
- A creative way of thinking - driven by outcomes rather than tactics.
- A demonstrable understanding of the traditional and social media mix.
- Experience creating communications plans for earned media campaigns (including national, broadcast and specialist media).
- Experience creating profiling plans for senior business leaders.
- A keen sense of how an earned media presence should be maintained.
- Sound knowledge of corporate social media tools and how to engage with digital opinion leaders (e.g. business influencers).
- An energetic, creative and collaborative way of working.
- Preferably, experience navigating a complex matrix environment that includes coordination with many differing stakeholders and audiences.
- A keen sense of what makes a good story and the ability to use storytelling to drive engagement among BT's audiences.
- Up-to-date knowledge of key issues, trends and drivers in traditional executive profiling and social media.
- Preferably, a good understanding on how to brief and manage agencies to deliver external communications and digital campaigns.
- Excellent programme management skills with the capability to juggle a range of large projects and consistently deliver results.
- 25 days' annual leave, plus bank holidays, and additional days for length of service
- 10% on target bonus
- Life Assurance
- Pension scheme - If you pay in a minimum of 5% of your pensionable salary every month we will pay in 10%
- 50% off BT and EE mobileSIM only plans
- Exclusive colleague discounts on our latest and greatest BT broadband packages
- BT TV, including BT Sport and the NOW Entertainment membership, and 25% off NOW Sport, Cinema and Kids
- 30% discount for friends and family on EE mobile pay monthly and SIM only plans
- Shared Parental leave - maximum amount of leave you can share with your partner is 50 weeks
- 3 volunteering days per year
- Competitive employee discount on BT/EE products
- Competitive friends and family discount on EE Mobile
Looking in:
Leading inclusively and Safely
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.
Looking out:
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.
Looking to the future:
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.
About us
BT is part of BT Group, along with EE, Openreach, and Plusnet.
Millions of people rely on us every day to help them live their lives, power their businesses, and keep their public services running. We connect friends to family, clients to colleagues, people to possibilities. We keep the wheels of business spinning, and the emergency services responding.
We value diversity and celebrate difference. As Philip Jansen, our CEO, says 'We embed diversity and inclusion into everything that we do. It's fundamental to our purpose: we connect for good.'
We all stick to the same values: Personal, Simple, and Brilliant. From day one, you'll get stuck in to tough challenges, pitch in with ideas, make things happen. But you won't be alone: we'll be there with help and support, learning and development.
This is your chance to make a real difference to the world: to be part of the digital transformation of countless lives and businesses. Grab it.
A FEW POINTS TO NOTE:
Although these roles are listed as full-time, if you're a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.
DON'T MEET EVERY SINGLE REQUIREMENT?
Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.
