Digital Marketer

About us

We are innovative, fun and customer driven artisanal bakers and coffee crafters and our goal is to provide tasty treats and amazing service for followers of a gluten free lifestyle. And to provide treats that are so good that those who don't follow a gluten free lifestyle say 'Wow that's amazing!'

**Overview:**

We are seeking a Digital Marketer to join our team. As a Digital Marketer, you will be responsible for connecting with target audiences, driving engagement, and achieving business objectives through digital means. You will develop, implement, and manage marketing campaigns that promote our company and its products or services.

**Duties:**

- Improve the discoverability, usability, design, content, and conversion of our existing Shopify website and media to generate revenue

- Integrate Facebook and Instagram, other social media tools and our delivery partners with the website

- Set up social media shops as appropriate

- Update and keep refreshed our delivery partner shops

- Set up a new (seperate company) website from scratch

- Develop and manage digital marketing campaigns

- Utilize a range of techniques including paid search, SEO, and PPC

- Oversee the social media strategy for the company

- Manage online brand and product campaigns to raise brand awareness

- Responsibility for planning and budgetary control of all digital marketing efforts

**Requirements:**

- Experience as a Digital Marketer or similar role

- Excellent understanding of digital marketing concepts and best practices

- Experience with B2C media, Google Adwords, email campaigns, and SEO/SEM

- Working knowledge of ad serving tools

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing

- Ability to focus intently on the task

- High productivity and results driven

- Excellent communication and interpersonal skills

**Nice-to-have Skills:**

- Ability to look at a product or a brand and ask the “so what” question - what’s so great about our product that people should spend money on us? An ability to create a story about why we do what we do and an understanding of the psychology of persuasion

- Experience with Shopify

- Experience with Google Ads and Google Analytics

- Strong background in marketing principles

- Ability to analyze market trends and customer behavior

- Effective skills for data analysis and reporting

- Strong time management skills to meet deadlines effectively

- Project management experience in coordinating marketing campaigns

Job Types: Part-time, Zero hours contract

Pay: £24,242.00-£35,273.00 per year

Expected hours: 15 – 25 per week

Benefits:

• Casual dress
• Company events
• Company pension
• Discounted or free food
• Employee discount
• Flexitime
• Store discount
• Work from home

Schedule:

• Monday to Friday

Supplemental pay types:

• Performance bonus

Education:

• GCSE or equivalent (preferred)

Experience:

• Digital marketing: 1 year (preferred)
• Marketing: 1 year (preferred)

Work Location: Hybrid remote in Reading

Expected start date: 14/05/2024