Digital Marketer Apprenticeship

Opportunity information
Salary £12480 per year
Duration 18 months
Advert closing date 12/04/2024
Description
Synergy Environmental Solutions are Environmental Consultants based in Staffordshire in the UK. We are looking for a bright and enthusiastic individual to join our team as a Multi-channel Marketer.
Synergy Environmental Solutions are Environmental Consultants based in Staffordshire in the UK.
Digital Marketing is an in-demand skill for many organisations. This Apprenticeship will launch your career into this dynamic area of work and you'll learn to create, implement, and analyse successful digital marketing campaigns.
Main tasks of job:

• Updating social media e.g., Facebook, Instagram, LinkedIn, with posts to advertise new or existing business streams and recruitment needs.
• Creating campaigns and digital marketing strategies.
• Working with internal and external website support to maintain and constantly update and improve the company’s 3 websites.
• Expanding and developing the brand to ensure that it is relevant across the websites
• Help upload and create content to support SEO

Person specification:

• High level of time keeping
• Ability to work well with others and alone to ensure deadlines are met
• Enthusiastic and committed
• Keen to learn and develop skills, and willingness to embrace change
• Ability to think independently and work within a team
• Punctual and Reliable

Entry requirements
You need to have achieved Level C/4 or higher in English and Maths GCSE (or equivalent) to be accepted onto this apprenticeship.
Preferably:
Excellent IT skills including knowledge of Microsoft Office
Training to be provided
You will be completing the Level 3 Multi-channel Marketer Apprenticeship
(N.B. Formally Digital Marketer Level 3. As of Dec 2023, Digital Marketer has been updated to Multi-Channel Marketer. This new standard expands on the curriculum and provides learning on all aspects of marketing instead of solely focusing on digital marketing.)
As a Multi-Channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.
Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:
Creating your Portfolio
Marketing Principles & Theory
Branding Theory and Effective Communication
Understanding your Audience & Customer Journey
Research Methodologies and Competitor Analysis
Understanding Business Vision and Objectives
Budget Management – Understanding ROI
Marketing Campaign Planning and Scheduling
Marketing Plan Implementation
Content Creation: Planning and Development
Content Creation: Tools (Practical)
Copywriting – Persuasive writing techniques
Quality, Standards and Legislation
SEO: Introduction
CMS/WordPress & Cornerstone Content
Metrics & Analytics: Measurement tools
Reports & Optimisation: Google Analytics
For the Multi-Channel Marketer apprenticeship, there is an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include:

• Producing a written Report
• Portfolio of evidence based work
• Presentation and Q&A
• Professional Discussion based on Portfolio

For a full overview of the Multi-channel Marketer standard visit https://www.instituteforapprenticeships.org/apprenticeship-standards/multi-channel-marketer
Things to consider
Skills required
Array
Future prospects
Full-time employment upon completion of the Apprenticeship
Hours per week 40
Working week Mon to Fri 9.00 to 5.00pm
Stoke-on-Trent, , United Kingdom, ST4 2BX