Digital Marketing Executive – Seo Specialist

Summary:

The SEO Specialist will be responsible for developing and executing SEO strategies to increase our clients online visibility, drive traffic, and generate leads. The ideal candidate will be self-motivated, organised, be able to manage multiple client’s and communicate effectively with multiple internal teams. Additionally, they will have a strong understanding of search engine algorithms, keyword research, and analytics. A track record of managing successful PPC campaigns across various platforms is a bonus.

Key Responsibilities:

SEO Strategy and Implementation:

• Develop and implement comprehensive SEO strategies to improve organic search rankings and drive organic traffic.
• Conduct keyword research to identify opportunities for growth and optimise website content.
• Perform technical SEO audits and make recommendations for improvements.
• Monitor and analyse SEO performance using tools like Google Analytics, Google Search Console, SEMrush and other SEO tools.
• Stay updated with the latest SEO trends, algorithm updates, and best practices.
• Tracking metrics such as organic traffic, conversion rates and time spent on page using platforms such as Google Analytics
• Monitoring and reporting on search trends and SEO performance
• Implementing link-building strategies
• Making suggestions for SEO-friendly content creation
• Optimising webpages for mobile devices

PPC Campaign Management:

• Create, manage, and optimise PPC campaigns across platforms such as Google Ads and Microsoft Ads.
• Conduct keyword research and develop ad copy to maximise ad performance and ROI.
• Monitor and adjust bid strategies, budgets, and targeting parameters to achieve campaign goals.

The ideal candidate will have:

• Bachelor's degree in Digital Marketing or a related field.
• 1+ years of experience in an SEO based role.
• Strong understanding of search engine algorithms, keyword research, and SEO best practices.
• Proficient in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Screaming Frog, Google My Business etc.
• Experience with PPC platforms such as Google Ads, Bing Ads etc.
• Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Strong written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines.
• Google Ads and Analytics certifications are a plus.

What We Offer:

• Competitive salary.
• Opportunity to work with a talented and passionate team.
• Professional development and growth opportunities.
• Hybrid work options.
• A dynamic and innovative work environment.