Digital Marketing Executive

GROUP DIGITAL MARKETING EXECUTIVE

Main Responsibilities:

Working within the Group Marketing department, under the guidance of the Group Head of Marketing in implementing Digital Marketing activity across all divisions of the Group in-line with the marketing strategy and brand guidelines. This will include but not be limited to:

• Manage and maintain website content.
• Assist in the implementation and delivery of the group SEM strategy.
• Research and present findings on the performance of Digital Marketing activity.
• Assist in the management of the group's social media presence.
• Assist in coordinating and delivering digital internal communications.

Additional Responsibilities:

• Assisting with performance review and management of suppliers relating to SEM activity.
• Supplier engagement and communication to achieve marketing objectives.
• Customer engagement to coordinate content creation.
• Researching new opportunities, channels and services to enhance our Digital Marketing activities.

Work experience requirements:

Minimum 2 years' experience working in an agency or in-house marketing environment. The successful candidate will be able to display the following characteristics:

• Confidence.
• Organizational skills.
• Adaptability.
• Creativity.
• Good team working skills.
• Communication skills.

Education Requirements:

The successful candidate would ideally be educated to degree level with a qualification or 2.2 or higher in a relevant subject. However, this is not essential and the right attitude will be more important than education history.

IT skills: Must be literate with the following software:

• Microsoft Office (Word, Excel & PowerPoint).
• Adobe Creative Suite (Photoshop, InDesign & Illustrator) is preferred, but not essential.
• Experience of using WordPress website CMS is preferred, but not essential.
• Familiar with social media activity planning and monitoring tools is preferred, but not essential.
• Familiar with Google Analytics and other web traffic monitoring tools is preferred, but not essential.
• Experience with PPC and Organic SEO activity is preferred, but not essential.

Any other details

The successful candidate will need to be flexible and willing to travel throughout the West Coast of America, with a small amount of international travel also possible.

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