Digital Marketing Manager

At Bookmark Reading Charity, we exist to change children's life stories through the joy of reading.
We're recruiting a Digital Marketing Manager to join the Marketing and Communications team. We're looking for an individual who can support our Head of Marketing & Communications to lead brand and attraction campaigns to grow our volunteer community and showcase the work we're doing to provide vital literacy support through our partner schools.
Job Description
Be responsible for the execution of campaigns, content excellence, and activities to attract volunteers to Bookmark and to engage existing members of Bookmark's community.
Lead and oversee the strategic delivery of Digital Marketing campaigns to meet our goals and develop towards our growth targets.
Work with the Head of Marketing to explore and develop marketing campaigns, using data to inform decisions.
Be comfortable using a range of channels, including external agencies, to meet targets, ensuring good value for money and ROI.
Actively engage with stakeholder groups and support functions to assuage delivery of our goals.
Lead on brand partnerships to maximise potential opportunities and manage execution.
Lead on the organisation and delivery of termly photography and videography campaign development.
Deliver cross-functional marketing support, utilising and managing team resources; collateral, assets and event support when required.
Manage a team of two, including a part-time graphic designer, to deliver marketing activities according to the charity's marketing calendar.
Report on and evaluate Digital Marketing efforts, sharing insights with the Senior Leadership Team and wider organisation.
Build and maintain good relationships with agencies, partners, and key stakeholders, including PR, digital and web.
Bring Bookmark's mission to life through content excellence and quality planning and delivery.
Person Specification
Essential:
A degree in Marketing or relevant equivalent subject and 3 years minimum of experience in a similar role
Significant demonstrable capability and experience building, analysing and optimising digital campaigns for performance; either directly or indirectly through an agency.
Data-driven with strong analytical skills
Excellent project management skills; must be able to work across multiple projects and works streams, both autonomously and in collaboration.
A confident and engaging communicator, with excellent interpersonal communications skills
Proven technical experience working in ad management platforms (particularly Meta and Google) and utilising data to drive strategy and decisions.
CRM management experience; making data-led decisions to deliver marketing strategies, operating through personalisation, optimisation and appropriate segmentations to engage with audiences
A collaborative team player, with proven people management and leadership qualities.
Proven experience in building internal relationships and fostering collaboration across teams and departments.
Superb time-management and excellent attention to detail.
A true passion for Bookmark's mission, to give every child the opportunity to discover the joy of reading, and the ability to creatively communicate it across various channels.
Desirable
History of working within a range of CMS's.
Salesforce experience and knowledge.
Experience working closely with internal or external PR support and management.
Skills within Adobe suite.
Experience managing and developing influencer, creator and publisher campaigns.
Experience in a similar role within the charity sector.
To Apply : PLEASE DO NOT UPLOAD A CV OR A COVER LETTER AS THESE ARE NOT ACCEPTED. Please upload the application form via Breathe HR. Your application will be rejected without a completed application form.
Benefits
• 25 days plus bank holidays
• Half day for employee's birthday
• 3 years of service - 1 extra day (total of 26 days)
• 5 years of service - 2 extra days (total of 27 days)
• Buy/sell holiday (5 days)
• Hybrid working - Minimum of two days per week in our office
• Employee Assistance Helpline
• Matched pension scheme up to 5%
• GBP150 per employee per year for company events, such as Christmas party, team days and lunches.
• Free tea/coffee
• Charity Worker Discounts
• Tickets For Good
• Sabbatical Leave Policy
• Free yoga sessions
• Training and career development opportunities