Digital Product Officer

Job Title: Digital Content Strategist   
Hours: Full-time or Part-time options will be considered  
Type of Employment: Permanent  
Salary: £40,809 (remote); £44,892 (office-based at our London office four times per month)
Department: Marcomms (Engagement Directorate) 
Location: We can be flexible as to whether the role is based in the office 1 day per week and the rest from home (hybrid)  
Line Manager: Head of Communications   
Direct Reports: Social Media Lead, Digital Content Executive 

About this role:  

This is a key role working with teams from across Teenage Cancer Trust to shape our digital content strategy. By collaborating with colleagues and demonstrating a deep understanding of our audiences you will manage a small team of social media and digital content creators to amplify the voices of the young people we support, advocate for change and engage and develop supporters to ensure that young people with cancer have the best treatment, care and support, so that cancer doesn’t stop them from living their lives.  

What you’ll be doing: 

• Working collaboratively with colleagues from across the organisation you will be responsible for the strategic planning of Teenage Cancer Trust owned and shared editorial content across all digital platforms.  
• You will be working closely with colleagues from our marketing and Digital Products teams to identify and analyse relevant data to inform an agile content strategy that elevates the voices of young people and engages our supporters 

• Considering the role content plays in supporter journeys, and working closely with marketing team to build these journeys 
• Work closely with the supporter journeys team and digital content executive to develop successful email stewardship programmes using an ESP 
• Liaising with colleagues from across our services teams, including the clinical information lead, to ensure our online content is servicing the needs of young people, utilising quantitative and qualitative data to inform content strategy 
• Researching audience trends and ensuring that our digital content creation and curation plans align with audience needs. Providing a deep understanding of our audiences and how we grow our digital platforms to provide the best possible experience for these 
• Ensuring storytelling opportunities are integrated and maximised across the platforms that are most important to our audiences.  
• Working with the Digital Experience Manager and Clinical Information Lead, develop exceptional search friendly content based on user search volume and developing the charity’s keyword research to drive growth across our Digital Products 
• Developing your team and advocating for digital content widely across the organisation to foster a culture of curiosity and innovation around digital storytelling 
• Providing advice to colleagues across the organisation on how to leverage digital platforms to achieve their desired outcomes to support Teenage Cancer Trust. 
• Demonstrating technical excellence in planning, writing, content design, SEO & keyword research 
• Understanding analytics platforms and making recommendations based on their data 
• Building a culture of storytelling that resonates with supporters and young people to drive a deeper emotional connection to Teenage Cancer Trust 
• Decision-making around budgets, including providing strategic advice to Social Media Lead to help decide where to spend the devolved social budget 
• Demonstrating an understanding of digital PR and ability to work closely with PR & Media team to drive content and engagement 

You may be asked to undertake any other duties that are commensurate with the post as  

requested by your manager and you must carry out the duties of post in accordance with  

Teenage Cancer Trust policies and procedures 

What you’ll bring to the team: 

• Passion for the power of digital storytelling to improve the lives of young people with cancer and drive action and engagement among our supporters 

• Curiosity and the ability to sell others on your vision 
• A thirst for audience-centric thinking, social media trends and planning using a variety of research methods 
• Excellent communication, negotiation and advocacy skills including the ability to manage internal stakeholders 
• An ability to work with key business stakeholders to understand their marketing objectives and build confidence with your knowledge on how to shape content strategies 
• A proactive approach to problem solving. 
• A collaborative approach that is grounded in the Teenage Cancer Trust values