Address
SalaryWe are looking for a full-time e-commerce manager to join our growing marketing team.
This role will be crucial in further building on our commercial success and will suit an ambitious, entrepreneurial e-commerce specialist looking to join an organization in an active high growth phase and where they will be able to have a direct impact on the business. This position is available immediately.
Who Are We?
ExperienceFirst is a growing global travel brand born in New York in 2009. The company operates in North America & Europe with key locations including New York, LA, San Francisco, Dallas, Paris, London, Rome & Barcelona, with exciting global growth plans.
We bring travelers together to show them a city from a local perspective, whilst showcasing some of the world's most renowned attractions.
We aim to create memorable experiences by developing optimized itineraries with engaging local guides to help people make the most of their vacation. When you take a tour with us, we’re showing you our city the way we’d show our family when they’re in town. We’ll share the stories and secrets you won’t uncover without a local to lead the way. Discover unexpected places. Learn what the locals love. Be immersed in something completely new.
Why are we recruiting for this position?
This is a newly created position within our marketing team. ExperienceFirst is leveraging multiple sales acquisition channels including paid media, and our marketing team is working hand in hand with our tech team to maintain and optimize existing sites, as well as build new ones. However, we have never had a full time position dedicated to e-commerce. Given the current growth pace of the company and our ambitious commercial goals for the upcoming years, bringing in a full time e-commerce expert in-house is now crucial.
You will be part of a growing marketing team, working alongside marketing generalists as well as channel specialists. You will report to our Vice-President of Marketing & E-commerce. You will also work closely with other departments, mainly our Tech and our Products teams.
Why join us?
Building upon over 15 years of successful trading activity, we are embarking on an exciting journey where our marketing team is rapidly growing and our commercial objectives are becoming even more ambitious.
This is a great time to join us and the role promises to be positively challenging, engaging and rewarding.
Despite its continuous commercial success over the years, ExperienceFirst remains a family-owned business at heart. Combined with our current relatively small team size, this makes it a naturally welcoming environment for new joiners. We are all driven by a shared ambition of seeing the business continue to go from strength to strength.
Responsibilities include:
Support growth of our direct sales revenue generated via our multiple websites
Develop and implement an e-commerce strategy aligned with our company goals and marketing strategy
Take ownership of our e-commerce roadmap, setting priorities, milestones throughout the year and ensuring on time delivery
Work closely with our tech team to improve all sites performance
Lead the development of relevant new microsites to support growth opportunities through existing or new products, working closely with our marketing, product and tech teams
Analyze users behaviors across sites, funnel efficiency and make recommendations to improve user experience and increase conversion rate
Own and drive our testing roadmap to continuously improve & optimize our activities
Work closely with our Paid Media Manager and our Content Manager to improve traffic quality
Collect, analyze and report weekly, monthly and quarterly on our online sales performance
Identify blockers and new opportunities to further grow our online sales
Research market trends and benchmark our websites against competitors and other travel providers to improve our own performance
Work closely with the marketing team to plan and schedule on site campaigns, overseeing their implementation
Be on top of our products portfolio and manage on site merchandising opportunities to strategically promote our products
Experience required
3-5 years e-commerce experience (essential)
Ability to deliver both at a strategic level as well as at an executional level
Prior travel experience (preferred)
Knowledge / experience of marketing products in the US a plus
Experience within a start-up environment a plus
Solid understanding of performance marketing channels including paid media, search, SEO as well as CRM and social media
Excellent understanding of UX, web design, customer flow and web analysis.
Full proficiency with Google Analytics / GA4
Knowledge of attribution modeling, website speed optimisation, A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools.
Can-do, positive attitude towards challenges and setbacks
Rigorous, structured and realistic approach to planning and delivering a strategy
Good verbal and written communication skills to enable online marketing specialists and non specialist teams to understand our strategy and the status of our performance
Data-driven approach
Results-focussed mindset
Eagerness to always improve performance, ways of working and expand personal knowledge
Collaborative, a real team player
Our values and benefits - what’s in it for me?
At ExperienceFirst, our teams matter as much as our customers. Working with us, you will receive:
- Competitive market rate salary
- Annual discretionary bonus scheme
- Flexibility making work both productive and fun
- Collaborative and supportive environment
If you are interested in applying, please send us your CV today. We are looking to hire fast!
The interview process will be done entirely remotely and will be as follows:
Stage 1 (30 minutes): Candidates whose CV is selected will be invited to join a discovery call with our VP of Marketing & Ecommerce
Stage 2 (1 hour): A task will be shared with successful candidates to prepare ahead of this second meeting. Candidates will present their task to our VP of Marketing & Ecommerce and a representative of our Tech team. This meeting will also be an opportunity to talk about their experience to date and career ambition.
Stage 3 (45-60min) Team Interview: you will get to meet the broader team you’ll be working with regularly and get to know more about our culture.
Salary: £50,000 - £60,000 DOE + performance based bonus.
Recruiters please take note: we fully understand that recruiting best-in-class talent is a huge undertaking, and we look forward to partnering with external recruiters on certain roles but if we have not engaged you for a role then please respect the fact that unsolicited calls, emails or any other messages by recruitment partners will not be taken by the hiring team. Thank you kindly!
