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We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
Many Spirits, One Brown‑Forman- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.
Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown‑Forman.
Enriching Life. Enriching Careers- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.
Meaningful Work From Day One
Brown-Forman has an ambition and focus to grow our On Trade business and the Field Sales Executive role is integral to our success. Part of the on-trade sales team, the key responsibility in this role is to grow our independent on-trade business and relationships within the specified territory and or cities which results in building Brown-Forman's portfolio presence. You will be expected to grow, distribution, value, volume, brand education, visibility, and promotional activations for the B-F portfolio to win in the on trade. The role reports to the Regional Sales Manager, and will be responsible for our West London territory.
This role provides the right candidate the exciting opportunity to manage their own sales territory and make their mark. With support from the Regional Sales Manager you will take on the responsibility of developing and implementing the strategic regional plan and from that execute your own territory plan. This will include territory sales, distribution, promotional goals and commercial strategies for your area, taking ownership of growing the business and evaluating sales results to evolve your plans.
The role will require you to demonstrate drive and ambition to deliver targets and results. You will have a knowledge of sales and ideally an understanding of the UK On Trade environment with region or city. Success for this position is dependent on a strong ability to establish and maintain an effective network within the sector at a local level and the tenacity to identify and seize genuine opportunity. You will also be required to support other On Trade teams to deliver the overall On Trade business goals and objectives.
This position will be required to be on territory 75% of the time.
What You Can Expect
Strategic Relationships and Partnerships
- Sustain and grow day to day relationships with all defined territory customers
- Work with Customer to deliver Business Plans and firstly grow value and then volume
- Work with National Regional Account Executive to identify new opportunities and prospect for new openings and sign up new relevant accounts for our brands
- Build strong internal relationships across Brown-Forman’s UK operation and wider On Trade team through collaborative working
- Be a key On-Trade point of contact for the business in your region attending events and building key relationships at appropriate events and activities
Drive for results
- Journey plan and prepare for customer meetings within the Salesforce platform in a time bound and organised manner
- Maintain a live territory plan for internal use
- Create robust Account Plans for regional premium influencer accounts which deliver value and volume growth YoY in line with key KPIs
- With the support of the RSM effectively plan and control of the company's budget and resources
- Utilise the CRM system fully
- Comply with all sales processes and tools
- Always follow corporate and social responsibility guidelines
- With the support of the RSM execute, manage and evaluate incentive plans for staff and decision makers
Value Creation
- With a value mindset negotiate and renew annual and seasonal commercial agreements with account(s) which align to the On Trade sales strategy.
- Develop and execute experiences and/or brand activities that encourage the tasting and repurchase of our portfolio. Coordinate training of staff, account owners and consumers by working closely with the Customer Marketing team.
- Carry out quarterly reviews with all contracted outlet partners
- Maximise the presence and prominence of our portfolio at each venue
- Inspire at team meetings by sharing of best practice
- Trade tours and time in trade with key business stakeholders
Operational Processes
- Sell in products and ensure availability of the brands according to our picture of success
- Ensure that the pricing strategy of our brands is correctly implemented in each account
- Daily and Weekly update of the information of all visited outlets in the systems
- Monitoring and reporting of own activities and competition
- Monitoring and complying with administrative activities of the channel
What You Bring to the Table
- Bachelor’s Degree or equivalent experience
- Understanding of the UK On-Trade
- Established network of key individuals/businesses within local area
- Understanding of sales negotiation and results oriented mindset
- Collaborative and cross functional approach to working
- IT and Social media experience and maturity
- Strong Business Acumen
What Makes You Unique
- Prior Experience within wine and spirits or luxury FMCG industries
Who We Are
Premium quality since 1870
For more than 150 years, the Brown-Forman Corporation has enriched the lives of generations with high-quality alcoholic brands. These include American Whiskeys Jack Daniel’s Tennessee Whiskey, Woodford Reserve, and Old Forester; Scotch whiskys Benriach and The GlenDronach; as well as Slane Irish whiskey. Fords Gin, Gin Mare, tequilas el Jimador and Herradura, and Chambord liqueur round off the range. The family-controlled company founded in 1870 is publicly traded on the New York Stock Exchange and has been recognized as one of the "World's Most Ethical Companies©" 2022.
Brown-Forman UK is a certified Great Place to Work and is committed to creating a culture that nurtures and prioritises continuous learning, impacting personal and business growth. We provide opportunities to connect with senior and executive leaders; grow yourself; advance your network; and learn more about our global business.
Our vision for Brown-Forman UK is to be the industry-leading organisation by delivering top-tier results through building a diverse culture that inspires people to bring their full self to work. In the UK, we have a Diversity Council consisting of our UK Leadership Team and also four employee resource groups (ERGs) for our employees: GROW (Growing Remarkable Outstanding Women), YP (Young Professionals), SEED (Supporting & Elevating Ethnically Diversity) and PRIDE (LGBTQI+). Alongside these ERGs, we have various committees such as Alcohol Responsibility, Sustainability and Livewell teams that have great engagement within the business and make a great difference to the environment we work in.
Nothing Better in the Market
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Please find below some highlights of the competitive benefits we offer:
- Hybrid-working options;
- Medical & dental insurance;
- Product allowance;
- Paid gym membership;
- Financial wellbeing benefit;
- Along with global career opportunities.
Requisition Type:
Employee Management Level:
Professional Global Job Level:
P4 Number of Openings Available:
1 
