Global Account Based Marketing SM (8 mth secondment)

Global Account Based Marketing Senior Manager (8 month maternity cover)
The Global Marketing Organisation (GMO) is a critical enabler of PwC's growth, driving value for one of the world's most trusted brands, raising our profile, serving as an authoritative voice on the topics that matter most to the world, and driving tech-enabled, data-led impact and best practices.
The Team...
The Global Account Based Marketing (ABM) team sits within the Marketing and Sales Innovation CoE. We work together with the global markets and territory marketing leaders to deliver the go-to-market priorities and enable sales and marketing excellence across the network. The ABM Senior Manager will support the development of our ABM program, which aims to nurture client relationships, strengthen PwC's reputation, and drive long-term growth within our priority Global Accounts.
What will I be doing?

• Designing, building and delivering successful Account Based Marketing programmes within a B2B environment
  
• Demonstrating deep expertise and a passion for Account Based Marketing and the value it can deliver, and proven ability to obtain senior buy in and build consensus
  
• Acting as a strategic marketing partner to Global Account teams, drawing upon a broad marketing skill set to translate business strategies into marketing strategies
  
• Identifying opportunities to "test and learn" to continually evolve and optimise our proposition for accounts and deliver more impactful, differentiated client experiences
  
• Rolling out an overarching ABM strategy, identifying and standardising best practices, and helping to embed Account Based Marketing principles more broadly, including enablement across the network
  
• Undertaking research and facilitating workshops or discussions to uncover intelligence on the client, account or industry to develop insight led marketing strategies
  
• Influencing and leading stakeholder management as we look to embed new ways of working, incubating new ideas, and driving alignment across the network
  
• Collaborating to design impactful marketing strategies that deliver differentiated client experiences and tangible business outcomes
  
• Designing client-centric omni-channel marketing strategies designed to develop client relationships, change perceptions, and build pipeline to drive long term account growth
  
• Establishing effective and collaborative working relationships with other marketing functions, agencies, suppliers, and other internal teams to deliver quality deliverables on time and within budget
  
• Creating campaign plans and developing assets and customer journeys for activation across the full marketing funnel leveraging MarTech where appropriate
  
• Developing channel strategies and marketing tactics across a wide variety of functional areas of the marketing mix including brand, digital and social marketing, collateral, thought leadership, sales tools and events
  

What are we looking for?

• Understanding marketing trends and channels that grow revenue faster, improve customer loyalty and drive demand and brand equity
  
• Understanding modern marketing and sales capabilities including marketing automation principles and content marketing, in B2B environments
  
• Navigating complex situations and where necessary, conducting difficult conversations with senior leaders to jointly arrive at the right outcomes
  
• Leveraging data to inform marketing strategy, evaluate the impact of marketing activities and influence the focus and direction of future marketing campaign strategies
  
• Managing multiple marketing campaigns and teams simultaneously, balancing competing priorities and demonstrating flexibility to adapt to changing priorities
  

Location
This role can be based from any UK office