Address
Job Summary
The Global MarCom & Digital Marketing Manager is responsible for delivering on the digital communication activities around New product launches, from Stage 4 to Stage 7 in Launch Excellence process, medical education and product advertising.
The Global MarCom & Digital Marketing Manager collaborates with the regional and local marketing leaders to centralize their needs for commercial execution and support their sales performance achievement via an omnichannel communication approach.
The Global MarCom & Digital Marketing Manager have regular interaction with its respective Global Product Manager – Downstream to ensure the digital communication roadmap is aligned with the product promotional objective.
Duties and Responsibilities
Understand end-to-end customer (HCP and Patient) experience with our AWC brands and ensure appropriated touch points.
Translate the technical verbatim of AWC product offering into an engaging storytelling, sizable to deploy in various digital channels (CvT or external).
Enable the gathering of customers and patients’ insights about their wound challenges to support better messaging and ultimately communication via snackable digital bite size content
Build and define our AWC storytelling and AWC Marcom strategy and plan and Global congress EWMA delivery.
Support Global Product Managers to develop brand’s value prop and key messages
Establish content management and coordinate Medical Education, in coordination with the Medical team
Build the omnichannel strategy and activity plan for each major AWC brand or disease area and execute on it.
Build and track audience and impact metrics. Define the best digital media(s) to invest on for ROI optimization
Drive globalization of assets and enable local deployment minimizing the local resources needed working closely with MACA team
Share insights and needs from the AWC BU to COE for integration during the design of adequate digital solutions.
Share local and Global best practice on digital communication for AWC BU.
Any other duties that may reasonably be required in line with your main duties.
Travel Requirements
Position may involve travel up to 20% of the time if and when safe to do so, but overseas travel is expected. Most trips will include overnight travel.
Our transformation will change your career. For good. You’ll be pushed to think bigger and aim for excellence. Your ideas will be heard, and you’ll be supported to bring them to life. There’ll be challenges. But, stretch yourself and embrace the opportunities, and you could make your biggest impact yet. This is stepping outside of your comfort zone. This is work that’ll move you.
#LI-SC1
#LI-Hybrid
Beware of scams online or from individuals claiming to represent Convatec
A formal recruitment process is required for all our opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address.
If you receive a suspicious approach over social media, text message, email or phone call about recruitment at Convatec, do not disclose any personal information or pay any fees whatsoever. If you’re unsure, please contact us at careers@Convatec.com.
Equal opportunities
Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.
Notice to Agency and Search Firm Representatives
Convatec is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Convatec employee by a third party agency and/or search firm without a valid written and signed search agreement, will become the sole property of Convatec. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.
Already a Convatec employee?
If you are an active employee at Convatec, please do not apply here. Go to the Career Worklet on your Workday home page and View "Convatec Internal Career Site - Find Jobs". Thank you!
