Growth Marketer

Growth Marketer Job Spec 2023 DRAFT

Role: Growth Marketer

Organisation

Clear Books provides easy to use cloud accounting and payroll software for small

businesses and accountants. We sell our software through three channels: (a) direct

to SMEs through our website; (b) via accountants for their clients; and (c) via

strategic partners who promote us to their small business audience.

Our mission is to empower micro-businesses to better understand and manage

their finances.

Over the past fifteen years, we've built a tight-knit team that feels like a family and

which has a friendly, enthusiastic and loyal ethos. Employee happiness and

recognition is extremely important to us. We have an office in Hammersmith,

London, but at the moment most of the team is working from home.

We're looking for a Growth Marketer to start ASAP.

The role

You will be an extremely proactive and energetic marketer who can plan and

execute marketing campaigns, a team player with a positive attitude, an acute eye

for detail, and the ability to interact with internal and external stakeholders at all

levels. This is a team of one, you will own the end to end marketing and you will

need to be extremely organised and capable.

You will report directly to the CEO and work alongside the CEO, CFO and Product

Manager to plan and implement marketing campaigns whilst deeply understanding

our target audience (small/micro-businesses). You'll manage the end-to-end

marketing function whilst working within budget to ensure that we meet business

acquisition, upsell and retention goals. You will be expected to work with a good

level of autonomy, leading projects whilst being supported by your colleagues as

appropriate.

Responsibilities include:

? Proposing and implementing creative marketing campaigns to generate more

inbound leads to Clear Books, convert more trialists to paying customers, and

upsell to our existing customers

? Defining the strategy and executing effective marketing campaigns for new

features, products and partnerships across all marketing channels including

in-product displays, email, blog posts, social and PR ensuring on-time delivery of

initiatives and to a standard reflective of the Clear Books brand

? Increase SEO ranking performance and website traffic: including by creating and

publishing SEO-optimised content

? Keeping the website up to date with relevant information and making updates

when necessary

? You will be a strong copywriter and own all the marketing messaging

? Supporting Clear Books' partnership strategy by building positive relationships

with prospective and current partners to effectively promote our partnerships

? Manage and optimise paid acquisition campaigns providing recommendations to

the CEO and CFO to improve our CPA

? Obtain sign off for campaign materials to ensure they are legally compliant,

reflect the product correctly and have accurate company details

? Lead the setting of performance metrics for marketing campaigns, collating data

and reporting on outcomes

? Be an expert on your product and feature launch tactics

Requirements: ? 5+ years of marketing experience

? Ability to get your hands dirty - you will be a team of one

? Strong experience in selling to small businesses, particularly microbusinesses

? Ideally strong experience or understanding of accounting software, financial

services or financial technologies

? An innovative thinker who can propose new ideas to achieve results

? In-depth knowledge of SEO and PPC, including proven experience of successfully

increasing website ranking

? Experience in delivering successful paid acquisition campaigns

? Experience using a CRM and have the ability to build emails and manage data

within it (preferably ActiveCampaign)

? Adept in an environment with many competing priorities, and able to quickly and

effectively prioritise these

? Track record of delivering compelling marketing campaigns that are built

in-house

? Ability to propose and evaluate a tradeoff between alternatives, and articulate

why

? Exceptional attention to detail

? Exceptional communication skills at all levels

? Strong project management and documentation skills

? Strong copywriting skills

? Confidence in presenting and discussing ideas at Senior Management or board

level

? A team player - we are a small and tight-knit team with a strong hands-on culture

What we offer

? Attractive remuneration £40-45k negotiable based on experience

? The chance to be part of a company with over 10,000 customers, with plans to

serve over 20,000

? Being part of a company with passion, drive and where every idea is considered

? Working in an energetic, dynamic and supportive team

? Flexible working from home arrangement (some office time is required, currently

one day per month)

? 28 days holiday (inc. Bank holiday) + Length of service award, half-day birthday

and ability to buy extra days

? Quarterly socials

? Regular social events e.g. games, monthly drinks

? Free gym access (office)

? Free barrister coffee (office)