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Form of work Job Objective
To oversee and innovate Wakanowʼs Brand Marketing strategies across international markets, focusing on enhancing brand visibility and customer engagement through a range of marketing activities, excluding core digital efforts. This role involves managing events, public relations, campaign localization, programs, partnerships and other relevant Brand Marketing initiatives.
Job Description
Brand Strategy and Management
- Develop and execute brand strategies tailored for International Markets.
- Ensure brand consistency and resonance across diverse cultural and regional contexts.
- Monitor and analyze brand performance and consumer engagement in various markets.
Event Management and Sponsorships
- Plan and oversee Wakanowʼs participation in international events and sponsorships.
- Leverage events to enhance brand awareness and build strong customer relationships.
- Coordinate with local teams for event execution and sponsorship opportunities.
Public Relations and Communications
- Manage public relations activities, including media relations and brand messaging.
- Develop communication strategies that align with brand goals and market specifics.
- Craft and disseminate press releases, manage media inquiries, and public appearances.
Out-of-Home Advertising
- Implement effective out-of-home advertising campaigns in various International Markets.
- Collaborate with local vendors to ensure high-impact and targeted advertising.
- Evaluate campaign effectiveness and ROI.
Collaboration and Cross- Functional Leadership
- Collaborate with the digital marketing team to ensure integrated marketing efforts.
- Work closely with the sales and product development teams for cohesive brand representation.
- Lead cross-functional initiatives to drive brand objectives.
Market Research and Consumer Insights
- Conduct market research to understand consumer behavior and preferences in each market.
- Utilize insights to inform and optimize ]]>
