Brand And Customer Manager, Oncology

Job Description

An opportunity has arisen to join the Oncology Business Unit as a Brand and Customer Manager (BCM). This role is part of a diverse cross-functional team of relevant subject matter experts and should be responsive to the business needs. Activities can include leading the development and execution of insight-driven strategies, operational plans and activities that deliver value and drive the desired behavioural change across all relevant external stakeholder groups thereby delivering the best possible outcomes for our patients, our customers and our business.

Oncology Activities and Priorities:

Activities and priorities are developed on a quarterly basis to allow for laser focus on delivering against franchise business objectives. The role will require the right individual to be able to deliver in the following areas:

• Lead development of operational plans and omnichannel campaigns, ensuring alignment with strategy and delivery against quarterly OKRs, strong KPIs and performance targets.
• Utilise our strategic planning process to develop a segmented customer engagement approach. Produce customer journey and engagement plans with personalisation of messaging to drive behaviour change with key customers.
• Work with the core cross-functional team to ensure alignment and clarity of opportunity spaces and tactics, encouraging delivery of plans with clear RACI.
• Build relationships with global/regional/local internal stakeholders.
• Manage projects end-to-end, leveraging project management principles appropriately with the cross-functional team.
• Own and accurately manage indication-specific promotional budgets, ensuring effective allocation of resources and ROI tracking for marketing initiatives. Monitor expenditure, track performance and make adjustments as necessary to optimise marketing efforts.
• Build therapeutic and product knowledge, and ensure all marketing activities and materials comply with ABPI code and other applicable regulations and guidelines.

Key Capabilities for the role include:

• Proven experience in brand management, marketing, or related roles within the healthcare or pharmaceutical industry.
• Strong understanding of the Oncology healthcare market and dynamics.
• Self-motivated and well organised, demonstrating good attention to detail.
• Courageous in the ability to test new ideas and deliver on those ideas compliantly.
• Relentless desire to add value to our customers and the business through application of data to define strategic choices and prioritisation.
• Excellent communication, presentation, and negotiation skills.
• Strong analytical and strategic thinking abilities.
• Ability to understand and synthesise complex data.
• Ability to interpret market research and Customer insights to drive informed decision-making.
• Demonstrated project management skills and ability to prioritise and manage multiple initiatives.
• Collaborative mindset and ability to work effectively with cross-functional teams.

Current Employees apply HERE

Current Contingent Workers apply HERE

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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Shift:

Valid Driving License:

Hazardous Material(s):

Job Posting End Date:

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Job Posting End Date:06/27/2024

A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID:R299435