Address
Salary We are PZ Cussons. Our purpose is For everyone, for life, for good.
Sustainability and the wellbeing of people, families and communities everywhere are at the heart of everything that we do.
Since our founding in 1884, we have been creating products to delight, care for and nourish consumers. Across our core categories of Hygiene, Baby and Beauty, our trusted and well-loved brands include Carex, Cussons Baby, Sanctuary Spa and St. Tropez.
Lead the largest brand in the UK portfolio (£80M turnover) , and category leader, to define the growth roadmap for the brand over a 3 year horizon, and lead a cross functional team to deliver the brand ambition in the UK market.
Also responsible for Cussons Creations, a £30M turnover brand in double digit growth.
This is a critical time in the brand’s history, when we are looking for a ‘reset’ to reach the next stage of growth – we are looking for someone who has the strategic ability to build a compelling vision and new roadmap for the future, whilst having the commercial savvy to deliver strong commercial plans in year, and coach the team to manage change.
This is a rare and exciting opportunity to work on a category leading, household name brand, and a priority within the total PZ Cussons business, with full end to end ownership and accountability, from defining the ambition and ‘where to play’, to delivering the ‘how to win’, including everything from brand communications, to portfolio architecture and pricing, to building NPD platforms and a 3 year NPD pipeline.
Key Duties and Responsibilities
- Set the brand vision, brand strategy and 3-5 Year growth roadmap for Carex, covering both where to play and how to win, and all aspects of the product portfolio and marketing mix.
- Lead a cross functional ‘brand squad’ team which is responsible for delivering the brand P&L, including budgeted sales and profit targets
- Developing a deep understanding of the consumer and key insights around the handwash & handcare territory, to identify underserved segments and white spaces for the brand
- Lead the innovation agenda for Carex, including: understand most compelling areas of Brand stretch, innovation platforms and development of winning NPD propositions which align with the positioning whilst driving brand growth in the market
- Lead the development of a clear and engaging brand positioning which elevates the brand beyond the purely functional and justifies the brand’s ‘worth paying more for’
- Lead the development of the global communication strategy– including touchpoint strategy from media to in-store, and inspire agency partners to develop high performing creative content which builds the masterbrand and supports the portfolio
- Lead the management of the portfolio, including pack price architecture, and channel strategy – including identifying PPA opportunities (in conjunction with RGM team), and range architecture and channel strategy to unlock growth in multiple channels.
- Lead teams to deliver best in class trade engagement and in-store activation.
- Lead annual brand planning cycle, and coach team to develop robust and action orientated performance tracking plans
- Be the ‘voice’ of Carex internally – including presenting to senior management
- Be main senior contact for commercial and sales teams, and lead sales team engagement plan
Key deliverables:
- Sales growth and share growth on core brand – whilst maintaining margins
- Validated 3 year NPD pipeline (concept/Bases)
- All comms to perform in line or above set KPIs (ad testing scores / ROI)
- Increases in brand penetration, consideration & brand preference scores
- Team engagement scores in line or above marketing average
Functional Expertise
- Extensive marketing experience required (15 years +), with significant experience in a consumer business (FMCG), and strong track record of managing complex product portfolios to deliver brand growth. Working in a mature, commoditized category (eg tissues, toilet paper, cleaning products) would be a plus.
- End to end experience, and extremely well rounded with extensive experience in both developing positioning/communications, and NPD platforms and pipleines
- Highly commercial, with strong understanding of PPA, and RGM initiatives, and able to think at category level
- Strong Strategic Thinking - developing strategy through consumer data sources to identify opportunities for the business – eg Portfolio architecture development, demand spaces mapping etc
- Extensive experience in managing NPD pipeline from concept generation to successful in market launch
- Experience in comms strategy and media, including all digital touchpoints from social to influencer
- High level of commercial acumen, and experience engaging with sales teams at all levels
Leadership Expertise
- Leadership experience of managing multiple direct reports
- Willingness to operate at strategic level but also personally ‘get stuck in’
- Impacting and influencing senior management with plans and recommendations - Turning complex business cases into easy to digest sound bites / core messages to enable swift buy in of senior management
- Excellent collaboration & influencing skills that can navigate a cross-functional matrix - Ability to lead and influence cross functional project teams
- Tenacious and resilient: Ability to stay focused on project and tackle obstacles to deliver business results
- Thrives on fast paced environment
PZ Cussons is big enough to make your mark, small enough to make it yours. Apply to join us!
