Head Of Brand Marketing

Are you looking for the opportunity to work at a growing startup that does meaningful work?  KareHero is a rapidly growing tech startup revolutionising access to true care support. We are KareHero (url removed) - an energetic startup whose mission is to empower one million working adults to successfully juggle work and caring responsibilities for their loved one. We help families get their time back from the burden of understanding, finding and funding care.

At KareHero, you’ll be joining a passionate bunch of folk who are committed to tackling one of the biggest problems of our time - and having some fun along the way!

We are a remote first company. However, we are looking for a candidate who is within commuting distance of London (max 1.5 hour by train) as you may be asked to attend meetings in London from time to time. Please note we are a small startup and cannot provide any visa sponsorship at this time.

About the Job

We’re looking for a Head of Brand Marketing to join our team at KareHero, who will be responsible for developing our brand and positioning as the only end-to-end support service for carers.

What might a typical work day look like?

• Build and elevate the KareHero brand as the only end-to-end support for carers in the industry, crafting a unique market position that resonates with our target audience
• Develop and execute a comprehensive marketing strategy with a focus on the B2B market, targeting enterprise organisations
• Collaborate with cross-functional teams to translate the pain points for businesses and carers into compelling marketing materials, leveraging different channels
• Monitor and analyse market trends, competition, and customer insights to inform marketing strategies and identify growth opportunities
• Lead the creation of highly effective product marketing materials, ensuring they align with our sales and customer success objectives and contributes to hypergrowth of revenue

About you

The ideal candidate will be a creative innovator. Reporting to the CEO/Co-Founder, you will have a brand design background and experience in B2B marketing for enterprise customers. You will be responsible for designing and developing our brand and ensuring we can reach all of our target customers, including those who do not realise the scale of the problem, and all of our end users, even those that do not identify as a carer. You will ideally have start up experience and be comfortable working in a small but mighty team. Experience or knowledge of social media marketing and experience in video design, advertising or outdoor advertising would be advantageous.

Requirements

We’d love to talk to you if you have:

• Brand design experience and truly understand how to develop a brand 
• Experience in B2B marketing targeting both customers and prospects, preferably in a startup or scale up
• Demonstrated success in building and executing marketing strategies with a focus on appealing to Enterprise organisations
• Exceptional communication and presentation skills and a keen eye for detail
• A high level understanding of the modern marketing tech-stacks and how to innovate to get superior outcomes
• Creative problem solver with the ability to think strategically and act tactically to drive growth and revenue
• Experience of rolling out a content-first approach that demonstrates high quality of craft and execution and speaks to all our target audiences
• Proven experience in producing product marketing materials and assets and leveraging different channels to reach our target audiences
• Experience working closely with sales, product and leadership teams

Benefits

We know how important perks are and we’re committed to offering the best benefits package possible for our size.

Here’s a summary of what you’ll get working for us:

• Competitive salary of £55k-£65k annual salary on a full time basis, based on experience.
• A generous holiday allowance of 25 days plus bank holidays a year, plus your birthday day off.
• Enhanced pension scheme with 3% employer contribution (after successful probation period).
• Flexibility - we work from home, helping you fit your work around your life.
• Well-being benefits under YuLife, an award-winning well-being benefits provider.
• First round stock options (EMI shares).
• Up to 7 days paid carer leave per year to care for a loved one.
• The best IT equipment for the job - we know how important it is to have the right set up.
• The opportunity to work with a great group of co-workers! Whether it’s a one-to-one cup of tea and virtual chat, an online murder mystery, a quiz or brainstorming in-person - building togetherness in different ways is important to us and we’re working hard to do this creatively working from home.

Company values

• Caring: We are Family Caregivers building a company for family caregivers. We are here to co-create our company with empathy for each other, for the good of our mission. We are inclusive and care about our work and each other. We all understand that we will get there quicker together and better if we are happy.
• Mission-Driven: If it doesn't help caregivers, we don't do it.
• Outcome-Focused: We are always thinking, 'How does this help our mission and our company objectives?' We prefer outcomes over output.
• Customer-Centric: We share the responsibility of building and maintaining an understanding of caregiver needs, pains, and what they need to get done. We always start with the caregiver.
• Practical: We love to dream, to think, to ideate, but what we love most of all is seeing measurable positive impacts for working caregivers.

Want to join us on the journey?

To be part of things at KareHero please submit your CV, your salary expectations, confirmation of your right to work in the UK and a cover note explaining why you’re the best fit for this role.  Don’t forget the cover letter - it's the best way we have to get to know you!

Our recruitment process for this role will involve:

• Initial phone screen call (30-45 mins)
• A case study that leverages your brand smarts - interview to share your presentation (1 hour)
• Followed by a meet with one of the senior leadership team (30-45 mins) 

All interview stages can be facilitated remotely.

We welcome applications from all backgrounds and perspectives and we can offer interviews at times that suit you if you have caring responsibilities, or find it hard to take time off work. If you consider yourself to be disabled under the Equality Act 2010 and would like to discuss reasonable adjustments for any part of the interview process then please simply flag this within your application.