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Form of workAs Head of Advocacy & Communications LDB UK&I, you will be responsible for the Advocacy, Social and Communications strategy for some of the fastest growing skincare brands in the UK&I. You will work across La Roche-Posay, CeraVe, Vichy & SkinCeuticals as well as closely with corporate and internal communications, digital marketing, media and content.
WHO WE ARE
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
Being part of the L’Oreal Dermatological Beauty Division will give you direct influence in achieving our mission: to help everyone in their quest for healthy and beautiful skin.’ As the world leader in dermocosmetics, our iconic brands La Roche- Posay, Vichy, CeraVe, SkinCeuticals, are recommended by dermatologists and health-care professionals worldwide. The division has maintained a double-digit growth worldwide for the last 5 years.
A DAY IN THE LIFE
FUNCTION LEADERSHIP:
- Manage, coach & grow a strong team 6+ across Paid Social (focusing on content and talent that wins) & Advocacy and Communications Managers driving organic press coverage, building brand equity and love via relationships, seeding & events. Both teams are responsible for ensuring we have the right profiles & ways of working in place to maximize our brands’ vision.
- Act as a key expert & consultant on the divisional digital teams' ‘Managing Committee’, working closely with Heads of Media & the Head of Services, Platforms and Community to ensure digital and communication KPIs are met.
- Be a key close partner for our UKI CDMO team
- Building close partnerships with relevant external stakeholders – such as medical professionals, PR agencies, platform leads, talent agencies
- Sharing best practices & knowledge across the L'Oréal Dermatological Beauty Division
BRAND ADVOCACY & COMMUNICATION STRATEGY:
- Development of the Communications & Advocacy strategy across the x4 brands in the UK & Ireland
- Work closely with the Head of Medical Communications & Relations to ensure synergies across B2C & B2B strategy
- Identify key KOL & VIPs needed to deliver the Communications & Medical Advocacy strategy
- Forge and foster relationships with key stakeholders for the division, including partners, press, influencers and KOLs
- Agree investment strategy for brands in collaboration with the brand teams
- Platforms: overseeing Paid Social Brand Managers’ creation of all paid content across Social channels, ensuring it’s hyper-relevant & forward thinking. Ensuring we’re on the right platforms & looking into future opportunities, overseeing the team’s real-time analysis of what’s working & not
- Set a clear vision for your team on our full influencer strategy including VIPs through to nanos, in partnership with our brands, developing close relationships with relevant stakeholders & exploring new, relevant opportunities
- Partnerships: working closely with our PR, brand & charity partners, overseeing the Comms plan to ensure best-in-class partnerships with our key stakeholders, and creating cut-through events & brand moments to engage our communities.
- Oversee KPIs and dashboard reporting tools to measure success
- Ensure synergies and maximise advocacy initiatives across retailers & trade marketing
CORPORATE & INTERNAL COMMUNICATION:
- Strategise local communication & build a coordinated vision
- Drive corporate communications on all media, including leading on brand philanthropy & CSR topics
- Providing internal counsel & communications support to senior stakeholders
CRISIS COMMUNICATIONS:
- Anticipate, identify and strategise sensitive topics for the division and the brands
- Lead in crisis situations, ensuring teams are supported and processes implemented efficiently
WHO YOU ARE
Alongside experience in a similar role and excellent leadership skills, you should be confident demonstrating the following:
You ARE - An Innovator and communicator -
• Powered by purpose-led brands
• Respected holding established relationships with key stakeholders including press, influencers & doctors
• Experienced in leading an engaged and enabled team
• Demonstrating the ability to build relationships with all personality types
• Highly socially savvy with a good understanding of media plans, social platform strategy and content excellence
• Highly resourceful, flexible and able to solve problems
• Up to date with the latest trends & innovations across the social landscape
• Confident and thinking boldly, bringing new ideas and perspectives to the table
You HAVE - A Growth Mindset with -
• Experience in people development and performance management
• Forward thinking with a passion for making the good – GREAT!
• Best in class stakeholder management skills and the ability to put forward strong business cases & mobilise stakeholders/teams
• Excellent communications skills
• Ability to identify & nurture key talent
• Ability to navigate complexity resourcefully with a problem-solving mindset
• Strong analytical skills & a data obsession
• A passion for continuous learning & development
WHAT WE OFFER
Our people are at the heart of everything we do and play a vital role in the success of our company. We are committed to offering you a package that is fair, competitive, and equitable to help support you to do what you love most, achieve your goals and become the best version of yourself.
Our range of optional benefits include money-saving offers and exclusive discounts, in addition to health & wellbeing support, development opportunities, flexibility, and leave entitlements. You will also have access to private medical and dental insurance, an enhanced pension, 25 days annual leave increasing after 3 years’ service, an online staff shop with up to 60% off products, access to incredible trainings and monthly talks, enhanced family leave provisions as well as up to 4 weeks paid fertility leave. We also have app partnerships with Thrive for mental health and Peppy Menopause support and an employee assistance service available to all employees for if and when you need it.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.
