Job description
Job description The Brand & Marketing department at King’s College London is seeking an experienced Interim Head of Data, Insights & Reporting to lead and manage the team responsible for the delivery of its data management and reporting capabilities. The team provide a highly skilled internal service resource for the department in support of student recruitment and other marketing related activities. This includes delivery of: Centralised data management of the department's student recruitment and partner dataset via the university CRM toolset. Operational campaign set-up within the CRM and other source systems, to support tracking and measurement of activity. Development and delivery of Data visualisation reports using internal and external performance data trends and market research. Department specific data related processes and governance in alignment with the central Relationship Management Service hub. Technical guidance on these matters. The Brand and Marketing department provide a variety of services to the University that include Brand, Marketing and Market Research; Portfolio and Pricing; Student Recruitment; Externally Facing Digital Platforms; Partner and Influencer Management and the University’s Relationship Management Service. The team supports the department across these services. This post will be offered on a fixed term contract for 18 months. This is a full-time position - 100% full time equivalent. Skills, knowledge, and experience Background in data management and or reporting and insight from a Marketing perspective. Skilled in managing and inspiring teams, demonstrating a track record of successful leadership. Excellent project management skills Familiarity with Agile ways of working Excellent eye for detail Essential criteria Proven team management capabilities. Significant experience of using a CRM from a data-related perspective or undertaking an analytical role from a B2C and data-related marketing perspective. Excellent working knowledge of Data protection laws and compliance best practice (such as GDPR and PECR). Excellent written and numerical skills and attention to detail. Ability to collaborate and work effectively with a wide range of audiences and stakeholders, at all levels. Excellent communication skills with the ability to bring data facts alive for non-data centric stakeholders. Proven project management skills, including working to and delivering project deadlines, demonstrating adaptability to changing priorities. Ability to work in an agile way. Marketing experience in a B2C or non-profit environment Experience of working with relevant systems including MS Dynamics, Google Analytics and Power BI. Desirable criteria Professional qualification that is relevant to the position. Use of CRM from a B2B and data related marketing perspective. Experience of HE specific market data. Working knowledge of Dynamics 365, or equivalent. Working knowledge of PowerBI or equivalent. Closing date: 18 February 2024