Head Of Digital Marketing & Crm

The role

We’re Karen Millen. Since 1981 we’ve been a household name and trusted brand. We’re known for elevated style and our reputation for fabric, finish, quality, and detail speaks for itself. Our love for fashion revolves around long-lasting, luxurious designs that can effortlessly slip into an established wardrobe at an attainable price point.  

Work with us in reshaping a UK high street icon into an exceptionally inventive and forward-thinking online enterprise, setting new standards across industries globally. If you share our visionary perspective and have innovative ideas to contribute to this transformative journey, we invite you to become a valued member of our Marketing Team at Karen Millen. Your passion and bold thinking will play a pivotal role in realising our ambitions for growth and creativity in the dynamic world of online business.

Your team

Marketers for the boohoo group have a reputation for being disruptors. We like that. When it comes to all things brand awareness and e-commerce, we’re not afraid to be brave. Each of our teams is the voice of their own brand, so we utilise creative campaigns, social media and influencer outreach, PR & Comms, and events. On the e-commerce side of things, we drive traffic to our online stores and generate sales through affiliate marketing, paid media, CRM and SEO. Everything goes towards achieving our mission to be a global fashion e-commerce leader. 

What you’ll be doing

We are looking for an awesomely qualified, hungry Head of Digital to develop acquisition and digital brand strategies and performance across biddable/paid media, affiliate marketing, CRM and SEO.  In addition to being a rare expert across the aforementioned areas, you’ll be able to manage a substantial digital budget, have a can-do attitude and be a great communicator at a senior level of the organisation.
This hands-on role requires daily performance monitoring and optimisation to ensure that aggressive business goals are met. You will be highly analytical and provide leadership and support to your team and key stakeholders within the business such as Business Insights, Trading, Brand Marketing, Operations, Finance and eCommerce. This is as much a brand function as it is an acquisition and direct response one so it will be immersed in the planning and delivery of through-the-line campaigns.

Responsibilities

• Driving Brand awareness, audience growth & amplification
• Customer Retention
• Quality assessing campaigns, tracking and reporting
• Effectively tracking and managing budgets across digital
• Proactively identifying optimisations and testing new functionality to improve performance and drive ROI
• Understanding the role each channel plays in the customer journey and optimising the channel for its objective
• Good communicator
• Regularly and consistently tracking the ROI of all growth campaigns
• Staying at the forefront of competitors' strategies and tactics
• Staying up-to-date with the latest Digital Marketing trends, ad releases/optimisations, and tools for improvement of current and future initiatives
• Identifying new paid search opportunities for specific brands, product types and audiences

Skills & Qualifications

• Strong stakeholder management skills
• Management skills & developing a team
• In-depth experience in analysing audience data, traffic analytics and channel performance, and recommending improvements
• Proven experience in maximising the ROI of team spend
• Experience in training and embedding SEM best practice within a team
• Highly analytical - ability to drill into campaigns to assess performance and effectiveness
• Highly innovative - staying up-to-date with latest SEM tools, platforms and important algorithm changes
• In-depth knowledge of Google Analytics, GTM and related tracking technologies
• In-depth knowledge of CRM
• Excellent communicator with a keen eye for detail

Working with us

To succeed here, you have to love working at pace. It’s relentless, but we love it. Change is a certainty – you need to adapt and be agile. We want you to challenge the status quo, innovate and be open to trying new things. We’re always pushing boundaries. We want you to think big. Think creatively. Be bold. Be brave. Don’t be afraid to make mistakes – that’s how we learn! We empower our people, giving them freedom and autonomy to learn and grow in their roles. We’re one team, one boohoo family. Bring your own style, experiences, and ideas – we want them all.  

More about you

This is a senior role in an area of the business that will inevitably drive growth, you will need to possess genuine gravitas, confidence, and positivity in order to add-value at a Leadership level. In return we are offering a career defining opportunity working for a brand of international fame and heritage with an exciting new future.

Why join us

We’ve set our sights on dominating the global e-commerce fashion market, and because we’re 13 brands (and counting), there are plenty of opportunities to grow your career. Our mission is to create a workplace where everyone is respected, their individual differences are valued, and they can be themselves at work without exception.

·        Discretionary Bonus Scheme

·        You’ll get the opportunity to take part in our various share save schemes

·        Core hours enable you to flex your working times around your needs on an ad hoc basis

·        On site gym facilities

·        Pension contribution

·        Private Medical – family cover at Head of level

·        Benefits that support your health and wellbeing

·        There’s up to 40% discount off our all our brands

·        Our social calendar? Next level

·        With HQs in Manchester and London and offices across the globe, we offer a buzzing atmosphere and the boohoo family culture wherever you work

 #LI-ER1 #Marketing #Digital #CRM

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