Address Job Description :
Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry – Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands. Its portfolio includes Guinness, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
As part of the marketing leadership team, the Head of Culture & Entertainment, Media and Digital in GB, transforms Diageo's marketing investment by harnessing progressive media, digital transformation, and culture to create GB's best-performing, most trusted, and respected consumer products. Leading a team of specialists across media, digital, PR, and influencer marketing, they drive tangible business growth (increasing LT GP, and Vol) annually with a £100m+ GB investment.
As the architect of digital transformation for GB marketing, you'll proactively identify and scope opportunities to shape and implement clear strategies. Lead the community in crafting compelling narratives for senior collaborators (in market and globally), securing the tech and resources needed to unlock sustainable business advantages.
A unique opportunity for true innovator and leader with a passion for marketing communications.
Role Dimensions
Strategic Leadership
- Lead and transform marketing communications across all 17 Diageo brands, increasing effectiveness and return on investment through paid media, digital (data, paid social, search, eComm, DTC/websites, digital display), and owned/earned channels (influencers, talent and content)
- Lead and navigate the evolving cultural and media landscape, being adaptable, advising the business on how to adapt and leverage emerging trends. Craft a test-and-learn agenda that identifies new consumer connection opportunities, driving successful business outcomes.
- Present strategies, results and opportunities to senior management on a regular basis. Be comfortable dealing with challenge and requesting additional resources when needed
- Provide investment recommendations for the full Diageo portfolio and supervise performance/optimization to drive business growth (increased Vol, LT GP, and return on investment).
- Responsible for all GB media & digital investment aligning with the Diageo marketing & digital code and adheres to LPA+ regulations setting up new processes where appropriate to handle reputational risk
- Lead the measurement and evaluation agenda to ensure all paid and earned activity has a validated impact on business performance including influencer marketing, PR and content.
Omnichannel & Digital Marketing Transformation
- Work closely with the Marketing Leadership Team to ensure omnichannel readiness, delivering world-class experiences across every physical and digital touchpoint: ensure all Diageo paid (media & digital), earned (influencer marketing, PR, talent and content) and owned (websites, owned assets) are seamlessly connected and deliver consistent world class physical and digital consumer experiences
- Actively drive the "creativity with precision" agenda, delivering data-driven personalization at scale across all brands using Diageo's 1PD and seeking 3PD opportunities.
- Provide leadership and council on Diageo investment across retail media, e-commerce channels and DTC paid media activations to achieve the business’ commercial ambition
Relationship Management & Team Development
- Build strong and effective relationships with other internal functions such as procurement, legal, CR to ensure all GB media & digital plans are aligned to the Diageo marketing code and are business compliant
- Own and lead strategic relationships with key agency partners, managing resource needs, scoping work, contracts, and fees to achieve business goals.
- Lead strategic relationships with media owners and tech partners, collaborating at a senior level to enhance value and follow standard processes
- Manage the Diageo GB tech stack, partnering with the Global digital factory team to choose solutions that optimize market results
- Manage and develop the careers of 8 specialists across media & digital, PR & influencer and earned
Ideal Experiences / Qualifications / Capabilities
Marketing Communications Expert:
- 10+ years of proven experience delivering impactful strategies through media, digital, PR within agencies or client organizations.
- Demonstrated track record of tangible business results achieved through campaign execution and optimization.
- Possesses in-depth knowledge of current trends and innovations in media, tracking, analytics, and research.
- Experience working on large portfolio businesses is beneficial but not essential.
Agile Adaptability:
- Thrives in a fast-paced environment and embraces change
- Possesses a strong ability to react quickly, adapt strategies, and maintain focus on delivering results.
- Navigates ambiguity with ease and leads effectively through complex scenarios
Innovation and Leadership:
- A true innovator and pioneer who challenges the status quo, fosters a test-and-learn culture, and constantly pushes boundaries.
- Proven leader who empowers team members, grants autonomy, and facilitates their growth and development.
Communication and Collaboration:
- Expert communicator with experience navigating complex partner matrices within organizations
Digital Marketing Expertise:
- Digital marketing leader with deep expertise across all digital channels, planning, buying, and reporting systems and technologies (DSP, CDP, etc.).
- Proven experience in e-commerce, DTC, CRM, and omnichannel marketing initiatives
Presentation and Collaboration:
- Confidently presents to collaborators and leadership at all levels.
- Navigates cross-functional teams and dynamics effectively, advocating for team objectives to achieve GB business goals.
Measurement and Data-Driven Strategies:
- Possesses a comprehensive understanding of media measurement methodologies and execution across all paid and earned channels.
- Adept at crafting 1PD & 3PD strategies that deliver efficiencies and effectiveness
- Experience designing audience strategies powered by data across media planning, buying, and measurement.
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
Worker Type :
Regular Primary Location:
1HQ Additional Locations :
Job Posting Start Date :
2024-01-29 
